Carol Ortenberg
Posts by Carol Ortenberg
Danone Aims to Reinvigorate Its Greek Yogurt Sales
Restaging its decades-old Oikos brand, dairy conglomerate Danone hopes to bring new energy to its entry in the Greek yogurt segment. To do so, the company launched new products, and has plans to roll out advertising campaigns alongside refreshed branding to draw in new shoppers.
Mighty Spark Carves Space for Chicken-Based Snacks and Entrees
Mighty Spark feels there’s an untapped opportunity in lean protein, and now with the backing of Swander Pace Capital and a new CEO, it has the means to light the fire.
Chobani Files for IPO
Yogurt and beverage producer Chobani announced today that it has filed a registration statement with the Securities and Exchange Commission (SEC) for a potential Initial Public Offering (IPO).
ChocXO Rebrands to Gain Broader Appeal
Confectionary brand ChocXO is launching new packaging that executives hope can marry its roots in the keto community with a more premium positioning.
Elite Sweets Closes Funding to be ‘Retail Ready’
Low-carb donut producer and NOSH Pitch Slam Nine winner Elite Sweets announced today the closing of a $2 million round of funding. The capital will be used to help the two-year-old company reformulate its line and prepare for its launch into brick and mortar retailers.
Vega Investor Discusses Portfolio Strategy
Vega could be in for some retooling. Last week private equity fund WM Partners acquired the performance nutrition brand from previous owner Danone. The deal is part of the firm’s strategy to acquire synergistic brands and then “build operational excellence” in order to better position them for sale to a strategic buyer.
Once Upon A Farm Acquires Raised Real, Will Launch Frozen Products
Kids food company Once Upon A Farm announced today it has acquired baby and toddler meal provider Raised Real, putting the company into the frozen food aisle for the first time. CEO John Foraker says other acquisitions may follow.
Shah Heads to SnackFutures to Head up Investment
Mondelez’s incubator and investment arm SnackFutures has recently undergone a staffing change, with former PepsiCo investment executive Tapan Shah joining the group last month to head up investing for the snack-focused conglomerate.
Danone Sells Vega to WM Partners
Today yogurt and dairy conglomerate Danone announced it had sold plant-based nutrition company Vega to private equity firm WM Partners. Terms of the deal were not disclosed.
RIND Raises $6M, Will Target Salty Snack Aisle
Rind Snacks wants to make getting your daily serving of fruits more ap-peel-ing and now it has more powder to make this goal a reality. The snack brand announced this week the close of $6 million in funding, an investment that will help the fruit-focused brand as it makes moves to expand into salty snacks.