Adrianne DeLuca
Posts by Adrianne DeLuca
UNSTUCK Debuts With Chobani Partnership, Creating Jobs For Refugees
Leveraging supply chains, UNSTUCK is on a mission to support refugees. An extension of nonprofit The Tent Partnership for Refugees, the initiative has developed brand partnerships which it believes can create sustainable change, and it’s demonstrating this power through a new launch with yogurt brand Chobani.
Free Samples Return To Grocery Stores Nationwide
Here’s another marker that life is approaching a post-pandemic “new normal”: the reintroduction of free samples in grocery stores nationwide. To the relief of brands, who have long relied on sampling to win customers, many retailers announced plans this month to allow brands back in-store for product demonstrations.
Instacart Launches Priority Delivery Option
The e-commerce grocery channel rapidly expanded home delivery options last year as the world entered pandemic lockdowns. As those restrictions start to lift, Instacart doesn’t want to let go of its gains: the company is launching a new Priority Delivery feature that promises to deliver groceries in as fast as 30 minutes.
Brightfield Report Anticipates Strong Growth Across Consumable CBD Categories
As pandemic restrictions begin to lift and consumers slowly return to “new normal” habits, the U.S. CBD market is expected to see a strong recovery throughout 2021 while laying the groundwork for the market to return to its “explosive and volatile growth” by 2022, according to a recent report by Chicago-based intelligence firm Brightfield Group.
IRI Employees Launch Diversity Advantage Program
After almost a year of discussions, planning, and strategizing, market research firm IRI has launched the Diversity Advantage Program (DAP), a pro-bono service aimed at supporting minority and women-owned CPG companies by offering access to their market research and analytics, consumer and category insights, as well as training and consulting services.