Director / Vice President of Sales – Bottled Water (Southern California Based)
Confidential Company
Southern California (Hybrid / Field Role)
About the Role
A fast-growing bottled water company is seeking a dynamic and strategic Director or Vice President of Sales to lead its expansion across key U.S. markets. This role is based in Southern California and will oversee distributor management, retail account development, and national sales strategy for both traditional and emerging channels.
The ideal candidate combines deep beverage industry experience with the drive and creativity to build a modern, high-performance sales organization.
Key Responsibilities
- Lead sales strategy, execution, and revenue growth across all retail and distribution channels.
- Build and manage relationships with key distributors, brokers, and retail partners.
- Develop and execute channel strategies for grocery, natural/specialty, convenience, and on-premise.
- Drive new business acquisition, pricing architecture, and trade programs.
- Collaborate with marketing and operations teams to align brand, trade, and logistics strategies.
- Recruit, mentor, and manage regional sales personnel as the company scales.
- Establish KPIs, forecasting models, and performance dashboards.
Qualifications
- 10+ years of progressive sales experience in beverages (water, functional drinks, or premium CPG strongly preferred).
- Proven track record driving growth through distributor networks and key retail accounts.
- Strong leadership and negotiation skills with deep knowledge of West Coast retail landscape.
- Experience in launching or scaling a growth-stage beverage brand a plus.
- Comfortable in a fast-paced, entrepreneurial environment.
Compensation
- Competitive base salary and performance-based incentives.
- Benefits package.
Location
- Must be based in Southern California (Los Angeles, Orange County, or San Diego preferred).
- Regular travel required throughout the region and nationally as needed.
To Apply:
Please submit your résumé and a short note outlining relevant experience to info@cascadiafoodbev.com