The Marketing Coordinator is ultimately responsible for supporting the execution of national and regional marketing initiatives, managing digital platforms, and reporting key marketing KPIs to the VP of Sales & Marketing. Other duties include overseeing content calendars and asset delivery, coordinating with internal teams and external partners, and ensuring consistent brand messaging down the sales funnel.
Summary of Responsibilities :
- Drive social media growth by increasing impressions and follower engagement across platforms.
- Ensure marketing program compliance through organized tracking, communication, and follow-through (merchandising drives, event sponsorships, samplings and promotions).
- Write and edit existing sales copy while following SEO best practices on digital platforms.
- Serve as the primary contact for external marketing agencies to ensure timely delivery of assets and campaigns.
- Collaborate with the VP of Sales & Marketing, Team Members and supplier partners to ideate and develop marketing programs.
- Partner with the Art Director to execute assigned creative projects.
- Capture content at assigned marketing events.
Background & Experience:
- Bachelor’s degree in Marketing required
- 5+ years of marketing experience in the CPG or food & beverage industry
- Experience with Google Ads/Analytics
- Comfort working on Google Workspace (Sheets,Docs, Slides, etc.,)
- Proven track record of scaling omnichannel strategies, especially through national retail
- Expertise in developing and executing retail-specific marketing campaigns that drive measurable sales growth
- Strong background in online sales and digital marketing, including: Email campaigns, Social media strategy, Content publishing and Community building
- Demonstrated understanding of how digital efforts contribute to retail sales performance
- Experience managing social influencer and/or creator partnerships
- DTC/Ecommerce experience preferred