In the midst of the COVID-19 pandemic, many high-profile sustainability initiatives have taken a back seat to single-use packaging, with many grocery stores banning reusable bags and Starbucks no longer accepting refillable mugs. Despite this, Loop is going all in on reusable packaging, launching its waste-free CPG delivery platform nationwide through retailers Walgreens and Kroger with heavyweight brand partners including PepsiCo, Nestlé and Unilever.

Although many consumers began recognizing sustainability as a personal responsibility, they are increasingly considering the “greater good” and turning to brands to take action, according to research firm The Hartman Group’s 2019 report, “Sustainability: Beyond Business As Usual.”

Under the new policy, which will be fully enforced by January 2018, all canned tuna sold at Whole Foods must come from fisheries using only pole-and-line, troll, or handline catch methods, all of which take fish one by one. Fisheries must also attain sustainability certification from the Marine Stewardship Council or be rated green or yellow by the Monterey Bay Aquarium and The Safina Center. Suppliers must also use a traceability software, Trace Register, which tracks each lot of tuna at every point from vessel to can.

Initially, it seemed like a perfect romance: the venture-backed producer of a protein-heavy flour made from renewable microscopic plants and an up-and-coming “meal disruptor” food and beverage brand meeting to create what could potentially be a monumentally hip “step toward sustainable food production.” But the breakup is real: the past month has found food and beverage producer/replacer Soylent and ingredient supplier TerraVia, engaged in finger-pointing over product problems that plagued Soylent and some of its consumers late last year.

Patagonia, long seen as a leader in outdoor gear and apparel, has decided to step up the pace of its move out of the changing room and into the kitchen with the expansion of their Patagonia Provisions line. With 29 SKUs, including soups, bars, jerky, cereal and more, the line is on its way to become a key flanker to Patagonia’s core business.