Probiotic

If you work in the natural or healthy products industry, chances are you were at Expo West this past weekend. It’s the world’s largest natural products trade show and though the process was somewhat of a disorienting experience – hacking our way through rows of nearly 3,000 exhibitors, trying out hand creams, puffed quinoa and vegan burger patties alike – FBU found the experience to be equally exhilarating.

It’s clear that Americans are trying to eat healthier. But if you’re thinking about labeling your product as “light” or “low-calorie,” you might actually be turning away a few customers.

Ask most industry trend spotters about what’s hot in food and beverage, and functional ingredients often show up near the top of the list.