Distribution

In this distribution roundup: BelliWelli extends into supplements with a new partnership with a mass retailer, Blender Bites secures space with Southeastern Grocers, and more.

FILLO’s, a Latin American-inspired food brand, is launching two new flavors of its Walking Tamales exclusively available at Whole Foods Market stores nationwide. The rollout bolsters the brand’s partnership with the natural grocery chain.

Snacktivist Foods, a regenerative agriculture-focused baking mix brand, is putting its CPG line on the back burner while it works to spearhead a new ingredient supply and brokerage service.

Yishi has launched a new line of pancake and waffle mixes, seeking to capture a share of the $202 billion breakfast food market while continuing to bring Asian flavors to the mainstream.

WNWN aims to tap environmental sustainability and ethical supply chains solutions to win the support of multinational food corporations. But can barley-based “chocolate” make big cocoa’s cut?

Consumer interest in the paleo diet is past its peak. But a new platform aims to harness the diet’s essential tenets and redefine itself in “a bigger niche.”

As consumers increasingly lean into food-away-from-home occasions and plant based producers look for ways to differentiate and diversify their businesses, foodservice has emerged as an essential channel.

Boston-based Jaju Pierogi has slowly built a “grassroots” brand and in the process learned the ups-and-downs of getting bigger and carving out a niche in the frozen dumpling category.

CPG industry veteran Craig Dubitsky launched today a new coffee brand called happy products that seeks to pair a philanthropic mission and unique business structure with the clout of a recognizable face to compete in the $17 billion coffee category.

In distribution news, Maazah brings its Afghan dizzling sauces to Target, Funky Mello finds its way to Whole Foods Market locations in the Southwest and Supergut dips its toe in retail at Sprouts and Erewhon.