Building the Brand S1E1: Beyond a Necessity: How eComm Strategies Can Work Hard to Build a Brand


SnackFutures, Mondelēz International’s Innovation and Venture Hub, is providing entrepreneurs an in-depth look at their innovation process through its “Building the Brand” series. The series includes 3 video discussions hosted by Taste Radio’s Mike Schneider with SnackFutures experts on what they learned from creating well-being brands in an incubator environment.

About This Episode

In Season 1 Episode 1 we get our hands dirty talking about product formulation, learning in retail vs. D2C, building experiments in ecommerce, and validating what you think are your differentiation points. Featured experts include Katrina Borisjuk, the Marketing Director of SnackFutures Innovation at Mondelēz International and the Dirt Kitchen Snacks Lead, and Deb Vicchiarelli, the President of Spark Starter Studio.

Each episode of Building the Brand will break down the processes and challenges related to product development, brand building, audience discovery, messaging, retail and direct to consumer and provide actionable takeaways. Following the video discussions, experts and NOSH subscribers will get together on December 1st for three roundtable discussions on investment, ecommerce and the complexities of building a kids’ brand. Registration is included in your NOSH subscription.

Join Us for the Event

Watch the full Building the Brand series and then join the experts on Tuesday, December 1st for virtual roundtables.