JusRol Launches Puff Pastry Turnover Kits: Bringing Greater Joy, Convenience and Confidence to the Kitchen

This launch marks the brand’s continued growth and expansion with a new innovation.

July 7, 2025 – JusRol, one of the fastest growing brands in the refrigerated dough category, recently announced the launch of its latest innovation: Puff Pastry Turnover Kits. Available in two classic flavors, Apple and Blueberry, the kits feature real fruit filling and icing, delivering a simple, approachable baking solution designed to make homemade treats achievable. Puff Pastry Turnover Kits are currently rolling out in select Walmart stores nationwide, with expanded distribution to follow.

Each Turnover Kit includes four puff pastry dough squares, real fruit filling, and icing, delivering convenience without sacrificing quality. The baked turnovers are light, flaky, and delicately layered. Designed to simplify a popular puff pastry recipe, the kits offer a convenient, all-in-one solution. Each dough square is separated by parchment, making handling and prep simple. The parchment can also be used directly in the oven or air fryer, minimizing cleanup and adding to convenience.

“This launch represents an important step in expanding beyond our traditional dough format and bringing greater convenience and confidence into the kitchen,” said Hilary Weinstein, Senior Brand Manager at JusRol. “The kit format introduces JusRol to new shoppers by simplifying a popular recipe and creating more opportunities for snacking occasions. The combination of craveable flavors and easy preparation makes the kits practical for everyday enjoyment.”

Like all JusRol products, the turnover kits are made with recognizable ingredients and contain no artificial flavors or colors, high-fructose corn syrup, or bleached flour. Both flavors align with growing consumer demand for simpler ingredients while delivering on the brand’s commitment to authentic taste and texture.

Puff Pastry Turnover Kits are available for an MSRP of $4.67, with the Apple flavor in 1,800 Walmart stores and the Blueberry flavor in 1,400 Walmart stores. For more information, visit JusRol's website and follow along on Instagram at @bakejusrol and TikTok at @bakejusrol.

ABOUT JUSROL

JusRol is one of the fastest-growing brands in the refrigerated dough category, offering ready-to-bake pastry doughs made with real, recognizable ingredients, without artificial flavors or colors. JusRol helps create more joyful moments around the table with less hassle and more heart. From flaky and layered puff pastry sheets to delicious pizza dough, we’re not just dough, we’re stories waiting to be baked.