- Festive Lunar New Year gift box blends tradition with Hello Kitty charm -

A-Sha Foods, maker of premium, Air-Dried, Never Fried® noodles and snacks, is proud to welcome the Lunar New Year with the launch of its Hello Kitty & Friends Lunar New Year Pineapple Cake Gift Box, a limited-edition release created to celebrate tradition, joy, and togetherness.

Often enjoyed and gifted during Lunar New Year celebrations beginning January 29, pineapple cake is traditionally associated with prosperity, good fortune, and a sweet future. A-Sha's festive interpretation brings this symbolism to life through playful Hello Kitty & Friends packaging featuring a Year of the Snake design, created exclusively for the season.

"Food has always been at the heart of how families celebrate Lunar New Year," says A-Sha CEO Young Chang. "Pineapple cake symbolizes good fortune and new beginnings and pairing it with Hello Kitty & Friends makes this gift feel joyful, nostalgic and fun to share with the people you love."

The limited-edition gift box will be available at Target starting on January 18, 2026 and includes eight individually wrapped pineapple cakes.

• Where to Buy: Target

• Price: $9.99 (8-count)