Di Marco, Italy’s Inventor of Pinsa Romana, Makes its U.S. Market Debut

NEW YORK – Di Marco, the original creator of Pinsa Romana and a pioneer in artisanal Italian baking, is officially bringing its iconic Roman crust to the U.S. market. Known for its light texture, handcrafted quality and versatility, Di Marco’s Pinsa Romana is an indispensable, premium ingredient for retailers and foodservice providers seeking to offer high-quality, health-conscious options to traditional pizza.

Born from the legacy of Roman baker Corrado Di Marco — whose family has been baking for three generations — Pinsa is crafted with a proprietary blend of wheat, rice, and soy flours, and leavened with a natural sourdough starter for 72 hours. The result is a crust that’s uniquely light, airy, crispy, and highly digestible. It’s also higher in protein, lower in gluten, and contains less fat, sugar, and calories than traditional pizza dough.

“As the inventor of the original Pinsa, I’m proud to introduce this authentic Roman specialty to American consumers,” said Corrado Di Marco, founder of Di Marco. “When I created Pinsa Romana in 2001, my goal was to develop something that honored tradition while transforming how people experience pizza. After thousands of fermentation experiments and decades of refinement, it’s deeply meaningful to now share Pinsa Romana with the United States — a country that truly values great Italian food and culinary innovation.”

Pinsa was created through the fusion of Corrado’s and his wife Benilde’s expertise — his deep knowledge of baking and her background as a nutritionist biologist — to offer a healthier, more nutritionally balanced alternative to traditional pizza. Today, their sons, Alberto, Enrico, and Francesco, have each played a role in the company’s success, continuing to build on the family’s tradition of innovation and quality.

To support its expansion, Di Marco has established a dedicated U.S. branch, strengthening its ability to serve restaurants, fast casual concepts, catering providers, and retail partners across the country. All products will continue to be produced in Italy, preserving the quality, heritage and Italian tradition the Di Marco name is known for.

“The U.S. is a strategic step in Di Marco’s evolution, and we’re thrilled to be entering such a dynamic and diverse market,” said Lorenzo Tedeschi, Di Marco’s General Manager for North America. “ Introducing our signature creation at our first Fancy Food Show this summer was an exciting milestone—one that allowed us to share our commitment to tradition, quality, and nutrition with American foodservice professionals and retailers. The U.S. represents a cornerstone of our global expansion and the beginning of Di Marco’s next chapter.”

Available par-baked and frozen for food service and refrigerated for retail, Pinsa offers versatile formats to meet the unique needs of each client. This format allows both operators and retailers to deliver restaurant-quality results with minimal prep and quick turnaround — ready in just five minutes in an oven or air fryer. Designed for maximum creativity and efficiency, Pinsa can be topped before baking or finished with fresh ingredients afterward, offering endless versatility for menus and merchandising.

Di Marco recently made its official U.S. trade debut at The SFA Summer Fancy Food Show in New York City, marking the company’s first appearance at the renowned event. 

Building on its spirit of innovation, Di Marco is also introducing Sorriso to the U.S. — a semi-open shell-shaped creation designed to embrace fillings with creativity and ease, made with the same light, digestible blend of flours and sourdough used in its beloved Pinsa.

Di Marco is proud to be the official partner of the Italian national soccer teams through 2026 and the FIFA World Cup being held in the United States, Canada and Mexico. The partnership, which began in 2024 with Di Marco’s debut at Casa Azzurri, celebrates Italian tradition and excellence by uniting a beloved sport with an iconic culinary creation. Representing all national teams — from men’s and women’s to youth, futsal, beach soccer, and e-sports — Di Marco brings the spirit of Made in Italy to the sidelines and beyond, offering a product that balances great taste with nutritional value for athletes and fans alike.

About Di Marco Founded in Rome, Italy, Di Marco is a family-run company with more than three generations of baking expertise. Renowned as the inventor of Pinsa Romana, Di Marco blends traditional Italian craftsmanship with modern innovation to produce high-quality, artisanal baked goods. From the heart of Rome to kitchens around the world, the success of Pinsa Romana has been driven by its unique flavor, unparalleled light texture, and high digestibility. Di Marco’s proprietary process and commitment to research and development — including an in-house laboratory and partnerships with specialized scientific institutions — continue to elevate the nutritional and culinary quality of its offerings. Today, Di Marco serves as a benchmark in the professional pizza and breadmaking market, both in Italy and globally.  For more information on Di Marco, follow the brand on Instagram at @dimarco_pinsa_usa and Facebook at @dimarcopinsausa.