Holy Tshili Brings the Heat to Texas with Central Market Launch

Holy Tshili, the cult-favorite chili crisp brand known for its unique blend of global flavors and fiery Sichuan chilis, is thrilled to announce its launch in 10 Central Market stores across Texas. This marks the brand's first foray into a major grocery chain and a homecoming of sorts for owner Sasha Shor, who has deep roots in both NYC and Texas!

"Texas holds a special place in my heart," says Shor. "It's where I first fell in love with bold flavors, and I'm so excited to bring Holy Tshili's unique take on chili crisp to the Lone Star State."

Holy Tshili's Everything Chili Crisps and Furikake offer a unique blend of global flavors that will have you hooked. Inspired by New York's diverse culinary scene, these addictive condiments combine the crispy crunch and toasty nuttiness of everything bagel seasoning with the fiery kick of Sichuan and Thai chilis, all blended with a smooth, nutty roasted sesame oil. Elevate everything from eggs and pizza to noodles and even ice cream with these unique flavor combinations. Whether you choose the original or extra spicy chili crisp, or the innovative furikake, you're in for a flavor explosion you'll want to pour, spoon, and sprinkle on absolutely everything!

Central Market shoppers can now find all four Holy Tshili products:

• Holy Tshili Spicy Everything Chili Crisp ($13.99): The original flavor explosion with a perfect balance of heat and crunch.
• Holy Tshili Extra Spicy Everything Chili Crisp ($13.99): For those who like it extra hot, this version packs an even fierier punch.
• Holy Tshili Everything Dry Chili Crisp ($12.99): A unique dry Chili crisp in a shaker bottle, perfect for adding crunchy texture and bold flavor to any dish.
• Holy Tshili Spicy Everything Furikake: ($13.99) A Chili-infused twist on the classic Japanese nori-based seasoning, perfect for adding a spicy kick to rice, noodles, and more.

"We believe that good food should be an adventure," says Shor. "Holy Tshili is all about exploring new flavor combinations and adding a little bit of spice to the everyday. We can't wait to see how Texans embrace our unique take on chili crisp."

Holy Tshili is available now at 10 Central Market locations across Texas, including Dallas, San Antonio, Austin and Houston.

About Holy Tshili: 

Holy Tshili is a woman-owned, born-in-NY condiment brand with a very loyal following all over the country! Recently featured in the Eater listing of the best Chili crisps, and in the Wall Street Journal, We are the lovechild of fiery, aromatic Sichuan chilis and crispy, toasty, savory everything bagel seeds in a collection of products that are inspired by the melting pot that is NYC, with all that big, bold, unapologetic umami flavor! Holy Tshili Spicy (and Extra Spicy!) Everything Chili Crisp is made with luxurious roasted sesame oil and Holy Tshili Spicy Everything Furikake with fresh fragrant toasted nori from Japan. We’ve got all the style, and soul of New York City in every jar, and just like NYC, we’re not exactly authentic, but we’re bursting with authenticity! For more info, visit Holy Tshili on their website.