Andriani USA Public Benefit Corporation (PBC) Enlists Crowe PR to Launch Felicia Pasta Across North America

Andriani USA Public Benefit Corporation (PBC) Enlists Crowe PR to Launch Felicia Pasta Across North America

Crowe PR to Drive Brand Awareness for Leading Italian Manufacturer’s New Sustainable, Health-Focused Pasta in the United States and Canada

NEW YORK – July 11, 2024 – Crowe PR, a national integrated public relations agency, has announced its partnership with Andriani USA PBC, the American branch of Andriani S.p.A., the esteemed Italian food manufacturer renowned for its sustainable practices and high-quality ingredients, for the North American launch of the company’s Felicia pasta brand. This collaboration marks Felicia's entry into the United States and Canadian markets, following its successful debut at Natural Products Expo West.

Originally established in Gravina in Puglia, Italy in 2009, Felicia has become known throughout Europe for its better-for-you pasta made from organic and gluten-free grains, legumes, superfoods and innovative ingredients like spirulina and buckwheat. The brand’s emphasis on healthful ingredients and sustainable manufacturing practices sets it apart in the competitive pasta market, aligning with the growing conscious consumer revolution and 2024 healthy eating trends.

With a focus on wellness and sustainability across consumer goods, healthcare and hospitality industries, Crowe PR is supporting Felicia’s launch in North America. The brand’s debut at the 2024 Expo West show in Anaheim, Calif. introduced its innovative portfolio of 11 better-for-you pastas made from 100 percent natural, allergen-free ingredients, cultivated entirely from organic agriculture.

“Felicia's dedication to health, sustainability and exceptional quality aligns perfectly with Crowe PR’s mission of working with brands positively impacting the world,” said Natalia Barclay, Senior Director of Communications at Crowe PR. “It’s an exciting time to enter the U.S. and Canada markets and we look forward to continuing to build awareness and visibility of this fantastic brand and its good-for-you, delicious products with new customers.”

Since Expo West, Crowe PR has continued to drive interest in the Felicia brand through various integrated PR tactics including, media relations, thought leadership and influencer marketing, highlighting the many benefits of the “colorfood revolution,” a new way of eating that’s inspired by the beneficial Mediterranean diet. Felicia supports and celebrates biodiversity as a gift from the Earth, selecting ingredients that are naturally gluten-free and rich in nutrients, such as protein, fiber and minerals.

“Our collaboration with Crowe PR has been instrumental in introducing Felicia to the North American market,” said Francesco Andriani, co-founder and vice chairman of Andriani. “Our ‘colorfood revolution’ is all about highlighting the nutritional value and vibrant flavors of our pasta. This is a new way of enjoying Italian cuisine, and we are confident that North American consumers will embrace it.”

About Crowe PR

Crowe PR is an integrated public relations agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego with a second location in New York City and staff around the country, Crowe PR focuses on reputation management and delivering results that generate strong ROI for its clients. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year and was named to Inc. Magazine’s esteemed Inc. 5000 list of the fastest-growing, privately-owned companies in America in 2022 and 2023.

About Felicia

Felicia is a better-for-you pasta brand originally created in Gravina in Puglia, Italy in 2009 to provide food products and services focused on healthy nutrition, taste and sustainability. As part of the company’s commitment to food health, safety and carbon neutrality, Felicia products are all-natural and made only with water and flours sourced from its vertically integrated supply chain. This includes a multigrain mill that produces organic and naturally gluten-free grains (such as buckwheat, brown rice and oats), legumes (such as chickpeas and lentils) and superfoods (such as spirulina). Having recently made its North American debut, Felicia will be available at select grocery stores across the U.S. and Canada in the coming months.

About Andriani USA PBC

Andriani USA PBC is the American branch of Andriani S.p.A., which is considered among one of the most innovative health food production benefit corporations in the sector with a commitment to sustainable manufacturing processes and an arm entirely dedicated to allergen-free products. With a commercial presence in over 50 countries worldwide, the Italian company offers an array of natural food products and services including alternative pastas made from unique ingredients including whole grains, superfoods and legumes. Andriani is also the promoter of the first legume supply chain that combines qualitative performance with environmental sustainability in field production.