Wild Planet Appoints CPG Marketing Expert, Clint Mickel, as Vice President of Marketing

McKinleyville, Calif. – Wild Planet, pioneer of sustainably caught canned seafood, today announced that Clint Mickel, established marketing leader and consumer packaged goods industry expert, has joined the company as its Vice President of Marketing. A brand management and consumer marketing professional with over 16 years of experience working with industry-leading food companies, Mickel will spearhead strategic marketing initiatives to expand Wild Planet’s footprint while reinforcing the company’s commitment to keeping our oceans wild for future generations.

Joining the team during a pivotal year for business growth, Mickel brings his expertise to help lead Wild Planet’s efforts in strengthening consumer connections, building brand awareness across integrated marketing initiatives, driving innovation, and analyzing data to enhance the company’s performance as a whole. With a passion for strategic thinking and understanding consumer needs, Mickel will be a critical asset in expanding Wild Planet’s market presence across key regions.

“We’re thrilled to welcome Clint to the Wild Planet leadership team as he will be integral in building upon our marketing efforts guided by our sustainability-driven mission,” said Tim Fiorino, Executive Vice President and Country Manager. “As a company committed to leaving a lasting positive impact on our planet through every aspect of our business, Wild Planet is gaining a food industry powerhouse in Clint so we can continue providing consumers with sustainably caught canned seafood options that taste delicious.”

Prior to joining Wild Planet, Mickel served as Senior Director of Brand Management at Vital Proteins, and General Manager at Sovos Brands for noosa and Birch Benders. He not only established new processes for generating success across his marketing teams, but also contributed to driving substantial growth for each business through cross-functional marketing strategies, audience analysis, innovation support, digital campaign creation and project management.

“I’ve admired Wild Planet’s efforts to deliver high-quality, sustainably caught seafood to the masses for a while now, so I’m incredibly humbled and excited to join the team to drive even more impact with consumers,” said Mickel. “Wild Planet’s portfolio of sustainable canned seafood options are not only great tasting but highlight the brand’s commitment to prioritize people and planet, which is essential in the CPG food space today. With my experience working with natural and conventional brands, both at the emerging and legacy level, I’m eager to propel Wild Planet forward through new and exciting marketing campaigns and product launches that are grounded in the company’s desire to protect our oceans.”

About Wild Planet 

Wild Planet is the first large-scale sustainably focused canned seafood company in the country, offering a broad portfolio of products sourced in a manner designed to preserve the delicate marine ecosystem for future generations. Based in McKinleyville, California, the company was founded in 2004 by seafood industry veteran Bill Carvalho to realize his vision of bringing the highest environmental standards to the fishing industry. Wild Planet partners with small-scale and community fishermen who use sustainable fishing practices such as pole & line fishing and selective harvesting, ensuring ecologically sound methods as well as supporting the livelihood of coastal communities. The company has been repeatedly recognized by Greenpeace for its procurement policies and practices and provides guidance for corporate environmental standards at some of the nation's most influential grocers.