Jen Zeszut, Co-Founder and CEO, Goodles
Jen Zeszut has helped breathe new life into the dusty macaroni and cheese set with Goodles’ accelerated growth and new product innovations. The brand, which introduced a new microwavable cup format in June, is growing 10 times faster than the category and was named one of Bain & Company’s 2025 Insurgent Brands. Last year, Goodles launched a Deluxe line aimed at doubling its consumer base.