Jason Burke, Co-Founder and CEO, New Primal
Fresh off a big growth year, New Primal unveiled a bold rebrand and shortened name to try to get ahead in the red-hot meat stick segment. The brand also debuted a Rotisserie Seasoned Chicken offering, leaning further into poultry in a category largely dominated by beef. In addition to executing these strategic moves, founder and CEO Jason Burke routinely dispenses operational wisdom, as well as his business’s triumphs and setbacks, through his podcast and LinkedIn content. Burke has become a highly regarded source of inspiration and insights into building a brand from the ground up.