Eleanor Hayden, Founder and CEO, Hayden Consultancy
Prior to founding her eponymous firm, Eleanor Hayden gained merchandising and shopper marketing experience through roles at PepsiCo, Kodiak Cakes and Siete Foods. Today, her agency manages over $40 million in marketing spend and has supported over 70 emerging and mid-market consumer brands including Graza, Tru Fru, Olipop and others. She also advises retailers including H-E-B and Instacart.
What sets Hayden apart, according to those who nominated her for this designation, is her proprietary, hands-on approach to retail media as well as her commitment to integrity and fairness across the grocery industry.