Daniel Goetz, Founder and CEO, GoodPop
When Daniel Goetz founded his juice-based frozen treat brand GoodPop in 2009, he aimed to address the high added-sugar content in commercial offerings. Since that time, he has remained an advocate for improving food systems by bringing healthier options to more consumers.
Earlier this summer, when extreme flooding hit the brand’s home state of Texas, Goetz banded his network to gather and deploy food, water and supplies to those impacted by the disaster. More recently, he co-founded The Good Food Collective – along with other like-minded brands and businesses – to advocate for more transparency and higher standards in the packaged food industry.