Alec Jaffe, Founder and CEO, Alec’s Ice Cream
Alec Jaffe has steadily and cleverly grown his creamery with an eye on health trends while balancing the category’s natural inclination (and most common consumer impetus to purchase) toward indulgence and creativity. No, it’s not the “new launch every week” type – the A2 dairy-based brand has strategically surfed the gut health wave and swooped in at a stellar time, now squeezing in another differentiated yet nostalgic product innovation that’s creating a stir in the natural set and beyond. Alec, you are a prebiotic ice cream genius.