Senior Specialist, Product Activation

Summary

The Sr. Specialist, Product Activation is responsible for the seamless, day-to-day execution of product sampling programs that bring the brand directly to consumers. This hands-on role ensures operational excellence across sampling vehicles, cold chain management, inventory, and field staffing—creating high-quality consumer touchpoints that drive trial, brand affinity, and retail conversion. The ideal candidate is a detail-oriented, proactive operator who thrives in a fast-moving, field-based environment and understands the importance of flawless execution in building lasting brand impressions.

Responsibilities

Program Execution & Field Operations

• Lead the end-to-end execution of mobile sampling programs across key markets and events
• Oversee fleet vehicle scheduling, setup, cleanliness, and maintenance to ensure timely and consistent deployment
• Ensure compliance with food safety and cold chain protocols, including appropriate handling and temperature control of perishable products
• Maintain and organize all field marketing assets, uniforms, storage units, and equipment to ensure readiness and brand alignment

Team Oversight & Brand Representation

• Schedule, train, and manage brand ambassadors to deliver outstanding consumer experiences and uphold brand voice, tone, and values
• Conduct field visits to monitor performance, troubleshoot in real-time, and provide in-the-moment coaching when needed
• Create and distribute training tools and performance guidelines to ensure brand ambassadors are informed, confident, and prepared

Retail & Community Integration

• Partner with Sales and Retail Marketing to align sampling activations with key retail accounts, drive in-store trial, and support point-of-sale conversion
• Scout and coordinate high-foot-traffic activation locations such as gyms, festivals, campuses, cultural events, and transit hubs to maximize brand reach

Tracking & Optimization

• Monitor and report on key program metrics including number of samples distributed, consumer impressions, conversion rates, and qualitative field feedback
• Use data and observations to identify areas for operational efficiency and improved consumer impact
• Manage sampling budgets, vendor relationships, and field-related expenses with a focus on cost-effectiveness and scalability

Requirements

• 1-2 years of experience in field marketing, experiential marketing, event operations, or sampling program management
• Demonstrated experience managing logistics, vehicles, or cold storage systems (food and beverage industry experience preferred)
• Strong organizational, time management, and problem-solving skills
• Comfortable working flexible hours, including early mornings, evenings, weekends, and travel, as needed
• Hands-on mentality with a high standard for execution, safety, and brand integrity
• Valid driver’s license and clean driving record (if operating sampling vehicles)