Hospitality and Brand Manager

Boal City Brewing

Logo for Boal City Brewing

Boal City Brewing is a growing brewery, located Boalsburg Pennsylvania, established in 2023 and now producing approximately 600 barrels annually.  We believe great beer deserves a great experience – the right vibe and building community.  We are seeking a passionate, hospitality driven person with a creative mind and adventurous spirt to lead that experience and help us grow.  


Our brewery, located in the idyllic village of Boalsburg in Central Pennsylvania, is nestled at the based of Rothrock State Forest only 4 miles from State College – home to Penn State University.  Easy access to hiking, mountain biking, trail running, kayaking, fishing and many other forms of outdoor recreation immediately surround the brewery.  Our taproom has extensive outdoor seating and space to roam, a unique extension of our brewery.  


The Hospitality & Brand Manager is the face and creative engine of our taproom experience. This is not a behind-the-scenes role — it is a highly visible, guest-forward position that blends event programming, building key community partner and customer relationships, daily taproom presentation, and hands-on marketing execution. You will shape the atmosphere guests walk into, the story they hear, the events they attend, and the brand assets they see on social media and throughout the taproom and its grounds.


Key responsibilities include:


  • Community engagement
  • Taproom programing and events
  • Cultivating and perfecting the guest experience
  • Branding/marketing


Candidates should have:


  • A minimum of 5 years hospitality or beverage industry experience, with at least 2 years in a management or supervisory role
  • Hands-on experience in a craft brewery taproom, winery tasting room, distillery tasting room strongly preferred
  • Demonstrated proficiency in graphic design and marketing asset creation using Canva, Adobe Illustrator, Photoshop, or equivalent programs
  • Exceptional verbal and written communication skills with the ability to engage diverse guests and lead a team effectively
  • Strong organizational skills with experience managing schedules, inventory, and event logistics Proven track record of delivering outstanding guest experiences in a fast-paced, high-touch environment
  • Comfort with POS systems, basic spreadsheets, and social media platform management


What Boal City Brewing offers:


  • Competitive salary commensurate with experience
  • Eligibility for Health benefits package after 6 months on the job
  • 2 Weeks Paid Leave
  • Generous employee beer allowance and brewery discounts
  • A collaborative, close-knit team that takes quality seriously and has fun doing it
  • Opportunity for meaningful creative ownership and professional growth as the brewery expands


Apply for this Job