STATE MANAGER — ILLINOIS
THE TRAIL WE'RE BLAZING
The Pathfinder is the leading nonalcoholic spirit in America — and we're just getting started. We're deep in the roots of over 30 markets and growing, because people are waking up to a different way to drink. We're looking for a true believer to carry the brand into Illinois and make The Pathfinder impossible to ignore. This isn't a desk job. This is a calling.
WHAT YOU'LL DO OUT THERE
Forge the Strategy Partner with the Regional Director to build and execute a sales strategy that hits KPI targets and grows our footprint — methodically, creatively, relentlessly.
Own Your Territory
- Map the land. Identify new opportunities, cultivate real relationships, and lock in the lighthouse accounts that define us in the market.
- Work alongside CMC Shared Reps to optimize coverage and distribution — get The Pathfinder on more shelves, in more hands.
- Partner with Breakthru Beverage to close quarterly KPIs and make sure we're not just on the shelf — we're top of mind.
Build Real Relationships
- Earn the trust of retailers, buyers, and partners. Not just as a vendor — as a resource and a collaborator.
- Educate, inspire, and tailor your approach to fit each account's needs. Tastings, events, conversations — whatever it takes.
- Show up especially strong at Binny's, Whole Foods, and other high-velocity doors where the right presence compounds over time.
Work the Distributor Partnership
- Hold monthly check-ins with your BBG Business Manager and Regional Director — goals, KPIs, incentives, and business plans on the table every time.
- Recap weekly activity (CMC included) with Business Managers and KAMs so placements don't just happen — they stick.
- Keep the Regional Director looped in on every meaningful BBG conversation.
Be the Brand
- You are The Pathfinder in Illinois. Carry that with intention.
- Show up at the events and functions that matter. Represent with warmth, knowledge, and conviction — and yes, destroy all bad vibes on sight.
- Run 2–3 tastings and demos per month at key accounts; coordinate tasting agencies and street teams to keep our presence alive in between.
- Make Chicago feel The Pathfinder. In bars, in retail, in conversation — we should be unmistakable.
Track, Report, Grow
- Use VIP, iDig, and Karma to manage the day-to-day and keep targets sharp alongside Stoli leadership.
- Stay in sync with marketing, supply chain, and ops — because great strategy only works when everything moves together.
THE KIND OF PERSON WE'RE LOOKING FOR
You know the on-premise and off-premise landscape. You love the craft of selling, but you love the why behind this brand even more. You're self-directed, road-ready, and you get genuinely excited about turning someone on to a better way to drink. You don't need someone looking over your shoulder — you need good tools, a clear mission, and the freedom to run.
The Pathfinder is an equal opportunity employer. We believe diverse trails lead to better places.