VANCOUVER, British Columbia & TORONTO — The GFB: Gluten Free Bar, a leading good-for-you gluten-free food brand, enhances its successful line of protein bars this month with new packaging that emphasizes bolder colors, enhanced nutritional graphics and a cut-out window that allows consumers to get a peek at the deliciousness within.
The GFB is also introducing new toppings to their gluten-free protein bars like delicious coconut flakes and specially chopped nuts. The new toppings will amplify the crunchier texture and flavor of the original bar in tandem with the enhanced new packaging. The enhanced protein bars have already started shipping to Canadian stores across the country this month, with a larger North American rollout planned in the first quarter of 2019.
The new crunchier protein bars will be available in all five original varieties, including Peanut Butter, Coconut Cashew Crunch, Cranberry Toasted Almond, Dark Chocolate Coconut, and Chocolate Peanut Butter. They will be available at natural and conventional grocery stores across the country.
“Our foundation is in the protein bar category, yet over the years we’ve expanded to snack bites, oatmeal and other concepts that have been almost immediately embraced by our customers,” said Elliott Rader, co-founder at The GFB. “The success of our coconut and nut covered bites really inspired us to take a closer look at toppings for our bars and we believe it’s a nice enhancement. Additionally, we believe the updated packaging really represents who we are today and where we want to go as a brand.”
Every GFB protein bar is certified gluten-free, Non GMO, vegan, dairy and soy-free and contains 10 to 12 grams of protein per. They are made with made with natural, real food ingredients that don’t have to be “Googled” to understand, and they are as tasty as they are functional.
“The central theme in everything we do is functionality, transparency, real food ingredients and great taste. Packaging and flavor changes may occur over the years, but our core values will not,” Rader said.
The GFB is a Certified B Corporation dedicated to a triple bottom line of people, planet and profits. In addition to its beloved protein bars, the company continues to offer its popular Bites product, perfect for on-the-go snacking.
The GFB: Gluten Free Bar
Established in 2010, Grand Rapids, Michigan-based Gluten Free Bar (GFB) is a leading brand for good-for-you gluten-free food brand in the United States, Canada and Europe. The company offers health conscious consumers delicious food varieties that are non-GMO, Certified Vegan, soy-free, dairy-free and Certified Gluten-Free. The Certified B Corporation is known for its sustainable, earth-friendly manner of production. For more information about GFB, please visit www.theglutenfreebar.com.