BURLINGTON, Vt.—Thanks to the help of its fans, the conundrum is over. Ben & Jerry’s next Limited Batch flavor was up to fans as they took to the polls to help the company decide which flavor should make an encore.
The winner is … Bob Marley’s One Love!
One Love is a banana ice cream, with caramel and graham cracker swirls, and chocolatey peace signs. A portion of the proceeds from each One Love pint sold will benefit Jamaica’s One Love Youth Camp, a program run by The Bob Marley Foundation and Partners for Youth Empowerment. One Love first made its appearance in 2016 in the UK, created in partnership with the Marley family, to pay homage to the legendary performer and his vision for a better world. One Love was such a big hit, a petition was started online by Ben & Jerry’s fans pleading to bring the flavor to the US, which then launched in 2017 at the historic Roxy theater with Ziggy Marley playing the same venue his father had played decades before.
Fans chose One Love out of the following six flavors. Here’s how the flavors ranked among fans:
- One Love 27% of votes
- Peanut Butter Half Baked 20% of votes
- Phish It’s Ice…. Cream 19% of votes
- Chocolate Cherry Garcia 14% of votes
- Candy Bar Pie 14% of votes
- Nutty Caramel Swirl 6% of votes
How did Ben & Jerry’s come up with this Spectacular Six list? Each of the ice cream maker’s Flavor Gurus, whose full time is to develop new flavors for Ben & Jerry’s, chose his or her favorite previous Limited Batch flavor to throw into the running.
“We’re really excited to see fans brought back a flavor that promotes youth empowerment and social change, said Flavor Guru Haylee Nelson. “Sometimes, we just need a little help when we can’t decide ourselves!”
While it’s difficult to decide between so many great Limited Batch flavors, relaunching One Love at a time when the world can use a little more love makes sense. In a current world of uncertainty, there is a lot to be learned from Marley.
“Bob Marley stood for more than just music – he advocated for social change and inspired millions to think about peace, love, and equality,” said Jerry Greenfield, Ben & Jerry’s Co-Founder. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”
One Love will be available in retailers nationwide, at store.benjerry.com and at participating Ben & Jerry’s Scoop Shops for a limited time. For more information about Ben & Jerry’s Limited Batches, visit www.benjerry.com/limitedbatch.
About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.7MM in 2017 to support grassroots organizing for social and environmental justice around the country.
About Bob Marley
Bob Marley, a Rock and Roll Hall of Fame inductee, is notable not only as the man who put reggae on the global map, but, as a statesman in his native Jamaica, he famously brought together the country’s warring factions. Today, Bob Marley remains one of the 20th century’s most important and influential entertainment icons. Marley’s lifestyle and music continue to inspire new generations as his legacy lives on through his music. In the digital era, he has the second-highest social media following of any posthumous celebrity, with the official Bob Marley Facebook page drawing more than 74 million fans, ranking it among the Top 20 of all Facebook pages and Top 10 among celebrity pages. Marley’s music catalog has sold millions of albums worldwide. His iconic collection LEGEND holds the distinction of being the longest-charting album in the history of Billboard magazine’s Catalog Albums chart and remains the world’s best-selling reggae album. Marley’s accolades include inductions into the Rock and Roll Hall of Fame (1994) and ASCAP Songwriters Hall of Fame (2010), a GRAMMY Lifetime Achievement Award (2001), multiple entries in the GRAMMY Hall Of Fame, and a star on the Hollywood Walk of Fame (2001). For more information visit: bobmarley.com and facebook.com/bobmarley.