CPG Week Podcast

In this episode: Back from a long holiday weekend, the CPG Week podcast team got back to work with a quick quiz testing senior reporters Lukas Southard and Brad Avery on interesting new product launches. The team goes on to discuss the stories they wrote for the new series, Nosh Trendlines Report. The five-part series brought insight into recent developments within the CPG food industry focusing on topics like ingredients, retail distribution, operations, marketing and product categories. Show Highlights: 0:30 – The group plays a quick game of Two Truths And A Lie: CPG Week edition, where Nosh managing editor Monica Watrous questioned her co-hosts with some real and fake product launches. 2:30 – Lukas kicks off a discussion of the new Nosh Trendlines Report series with an explanation of his story focused on production. The group discusses the pros and cons of self-manufacturing and why more emerging companies seem to be taking this route. 7:00 – Brad tells the team about the story he co-wrote with editorial assistant Shauna Golden that focused on the trend of healthspan versus lifespan. 10:00 – In Monica’s Trendlines story, she focused on how natural food brands are moving away from using seed oils and marketing their products around “healthier” oils derived from avocados or olives. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

CPG Week: Water That’s Not Beer And PE Firm Buys Cracker Company In this episode: In this episode, the CPG Week team starts with an update from Momofuku’s chili crunch trademark dispute. The conversation focuses on what has transpired, the implications for Chang’s appeal to consumers and how this is representative of what it takes for a CPG brand to hold a trademark. The group moves on to talk about why canned water is positioned as a beer alternative for live events and how the Liquid Death-effect is bringing new brands to the category. Later, BevNET Editor-in-Chief Jeff Klineman talks about his recent story covering new CPG private equity firm Forward Consumer Partners and its acquisition of a premium cracker brand. Show Highlights: 1:00 – Senior reporter Lukas Southard kicks off the podcast with an update about the headline-grabbing trademark dispute coming from David Chang’s Momofuku brand. The team unpacks what the recent developments say about public perception of celebrity chefs and how to navigate competition in a culturally significant category. 7:45 – The group discusses the growing trend of canned water marketing as a beer alternative and if this branding approach can draw consumer demand in on-premise locations like bars and live music venues. 12:40 – What drew new CPG private equity firm Forward Consumer Partners to buy artisanal cracker maker Firehook Bakery as its first acquisition? Editor-in-Chief Jeff Klineman explains why the pedigree of Forward Consumer Partners leadership might foretell the future of the cracker brand. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: The BevNET and Nosh team discusses three food news stories that have carried industry headlines in the past week. Senior reporter Lukas Southard explains why David Chang-founded Momofuku is getting blowback from other Asian-American brands over a trademark dispute involving chili crunch products. Next, senior reporter Brad Avery discusses an exposé that highlights the questionable innovation stream of Trader Joe’s private label program. Nosh managing editor Monica Watrous finishes the weekly roundup with a conversation around a recent investigative story from The Washington Post that examines how food conglomerates are paying registered dietitian influencers to push anti-diet messaging. Show Highlights: 0:45 – Hear Brad and BevNET chief marketing officer Mike Schneider’s ode to legumes after accepting Monica’s challenge last week to create an original song about Bush’s Beans. 2:50 – Lukas dives into the chili crisp category and explains how a number of cease-and-desist letters from Momofuku are causing a stir among Asian-American, Pacific Islander CPG brands. 9:20 – All’s fair in love and private label, according to Trader Joe’s. Brad details a recent Taste story that claims the popular grocery retailer might use questionable tactics in its private-label product innovation. 13:45 – Monica discusses a Washington Post investigative piece that sheds light on how major food makers are paying registered dietitian influencers to push anti-diet rhetoric. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: The Nosh and BevNET team bring on spirits editor Ferron Salniker to dive into why the adult non-alcoholic beverage category might be facing struggles as news broke that Boisson, one of the largest independent retailers of NA beverages, is closing its brick-and-mortar stores. The team talks about what this says about the category as a whole and what might come next as non-alc brands move into larger retail distribution. Later, Nosh managing editor Monica Watrous and senior reporters Lukas Southard and Brad Avery discuss provocative branding in energy drinks and how finding a lane in the competitive category is forcing at least one player to rebrand itself. Show Highlights: 2:00 – BevNET spirits editor Ferron Salniker joins the podcast to explain all that we know about the recent news that non-alcoholic adult beverage retailer Boisson has suddenly shuttered all its stores. 4:15 – The team discusses how the news reframes the non-alc category as the trend moves from niche to being carried among larger distributors and retail chains. 7:20 – Where does this leave the non-alc category and what does this foretell for the industry if one of its earliest adopters and largest independent retailers is having trouble? Ferron gives some insight into how the Boisson news is representative of how the category is growing as a whole. 11:15 – Lukas explains why Lucky F*ck Energy rebranding as just Lucky Energy is unsurprising but also speaks to how the attention economy and brands like Liquid Death have influenced other brands to increasingly push the envelope with edgy marketing campaigns. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: With April Fool’s Day fast approaching, Nosh managing editor Monica Watrous tests senior reporters Brad Avery and Lukas Southard to see if they can tell the difference between real CPG launches and prank products that have shown up in marketing campaigns over the years. After the Prank Product Pop Quiz, the team discusses how allulose is being talked about as “nature’s GLP-1” and the gray area around that assertion, leading to a bigger conversation on the state of sweeteners highlighted by a New York Times exposé about sugar cane harvesters in rural India. Show Highlights: 0:30 – Senior reporters Brad Avery and Lukas Southard test their knowledge of April Fool’s Day CPG products with a pop quiz from Nosh managing editor Monica Watrous. 6:00 – Monica talks about how allulose has become a hot topic in food and beverage as some brands are positioning it as a natural alternative to GLP-1 weight loss drugs. 7:15 – Lukas explains what he has learned about alternative sweeteners and appetite suppression drugs after talking to Supergut founder and CEO Marc Washington at Expo West. 10:30 – The team discusses why there doesn’t seem to be the perfect sweetener for CPG brands with perceived downsides to all options in the category from stevia to erythritol to cane sugar. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: This week, the Nosh and BevNET team talks about how a marketing campaign to boost cereal sales might be imploding for Kellogg’s and what it means for the greater food maker’s empire as it moves into a new era as Kellanova and WK Kellogg Co. Senior reporter Brad Avery takes the temperature of the performance energy category through the most recent quarterly reports of Monster and Celsius. The team talks about two plant-based companies’ financial losses and finishes up discussing Whole Foods Market’s new smaller-footprint store concept. Show Highlights: 0:30 – Is cereal a viable option for dinner? WK Kellogg’s attempt to bring the breakfast staple to other day occasions has led to some unexpected social rancor. Senior reporter Lukas Southard explains how the recent outrage on social platforms over the “cereal for dinner” campaign is related to the first standalone earnings calls for both Kellanova and WK Kellogg. 6:20 – Senior reporter Brad Avery discusses what the most recent quarterly reports from Celsius and Monster tell us about the state of energy beverages and why workout enthusiasts are driving growth in the category. 8:20 – What’s the state of plant-based? Two of the biggest plant-based meat and beverage brands posted losses in their most recent earnings. Yet, it’s not all doom and gloom, Nosh managing editor Monica Watrous pointed out, as revenues were up for one company and stock prices soared for the other. 10:35 – The team talks about the news that Whole Foods Market is launching a smaller store concept (again). Is this a reaction to other small-footprint retailers like Foxtrot or Erewhon, or a play for juicing sales of its 365 branded products? About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: What’s it like to stay in an Eggo-themed pancake house in rural Tennessee? Why is the Federal Trade Commission (FTC) challenging the Kroger/Albertsons merger? What is yaupon? Why is Mason Dixie betting consumers want more clean comfort food? This week the BevNET and Nosh team dive into all these topics and more. Show Highlights: 0:45 – It might look like the setting for a bad horror movie, but Eggo’s short-term rental “pancake house” marketing stunt is probably a satisfying place to spend a weekend. 2:20 – In the latest wrinkle in the potential mega-merger between Kroger and Albertsons, the FTC this week sided with nine attorneys general on the grounds that the deal would reduce competition in the grocery landscape. The team discusses the implications of the federal government’s involvement and why this will slow the possible merger down. 6:00 – Senior reporter Brad Avery explains why yaupon is one of the newest clean caffeine ingredients and how pre-launch beverage brand Sacred Energy is banking on its proprietary mix of the plant-based extract to carve out a niche in energy drinks. 10:00 – Nosh managing editor Monica Watrous tells the team about her recent conversation with Mason Dixie founder and CEO Ayeshah Abuelhiga on why the brand is going deeper on breakfast comfort food. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts