Vital Proteins: Natural Whole Nutrition
Overview
We believe that whole food based nutrition containing collagen is essential for one’s overall health, fitness and well being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. We are dedicated to providing 100% natural, whole food proteins that support animal well being and sustainable eco-friendly practices. Our happy cows openly graze on lush natural grass pastures providing the highest quality of protein.
Collagen Whey
Collagen Creamer
Coffee Roasters
Uncategorized
Request Access to EditCPG Execs Announce The Family Fund, Will Invest $25M
A trio of CPG industry leaders is launching the Family Fund and Founder Community (F3C), aiming to create the support network it “wished they had” early in their careers. The venture group debuts with a $25 million fund.
News Roundup: Carrot Cracker Business Closes Down; Campbell’s Soup Sales Surge
In this week’s roundup: Upcycled cracker brand Seconds closes up shop, Campbell’s raises FY guidance as soup sales heat up, Second Nature Brands acquires Brownie Brittle and Vital Proteins secures B Corp status.
Nestlé Reports Full Year Results: Coffee, Nestlé Health Sciences and Plant-Based Foods See Growth
After a year filled with uncertainty, Nestlé reported strong organic sales growth in its full-year earnings results for 2021, particularly in its coffee, health and wellness and plant-based food segments.
The Checkout: New CEO at Vital Proteins; Snack Sales Spike Leading Up To The Super Bowl
In this week’s Checkout: Vital Proteins founder steps out of CEO role as former CRO takes the lead, IRI finds snack sales spike leading up to the Super Bowl, Sunbasket adds Fresh & Ready bowls to menu offerings and PepsiCo reports Q4 earnings.
Nestlé Health Science Eats Up Vital Proteins
Nestlé Health Science (NHSc) announced yesterday that it had acquired the majority of collagen-focused function food and supplement brand Vital Proteins. Part of the motivation to explore a sale the company said, was to support further expansion into new channels and geographies — particularly Asia and Europe.
IRI State of Snacking: Before, Now and Beyond COVID-19
Although impulse buys are taking a hit during COVID-19, IRI expects on-the-go snacks to regain steam, especially with younger generations and Hispanic shoppers, once normal schedules return. In a recent report, IRI discussed the organization’s findings on snacking trends during 2019 and COVID-19 — and how both might influence the future of snacking.
Gallery: What’s New in Breakfast
Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the breakfast category.
To Target New Shoppers, Vital Proteins Expands Portfolio
Vital Proteins is ready to go beyond beauty. The collagen-focused company announced today the launch of a line of bars, sports drinks and a liquid creamers, moves CEO and founder Kurt Seidensticker told NOSH are designed to help the brand target a wider array of shoppers and expand beyond its core wellness enthusiast.
No retailers or e-commerce options have been specified for this brand