Sugar Factory Retail

Foxcroft Food Group is a food and beverage innovation company focused on bringing high-impact, culturally relevant brands into retail. The company specializes in product development, manufacturing, and distribution, building scalable CPG businesses backed by strong consumer demand and strategic retail execution. Its first major venture, in partnership with Sugar Factory, is the launch of Rainbow Sliders into grocery. Featuring real beef patties with 14–16g of protein per serving, no seed oils, and signature colorful buns, the product is designed to disrupt the frozen category. Each box includes a collectible rubber duck, creating a built-in repeat purchase driver and a differentiated consumer experience. Now launching at retail, Rainbow Sliders represent Foxcroft’s approach to turning proven, high-energy brands into successful retail products.