Skinny Butcher

Voyage Food moves into brick and mortar, Caulipower launches frozen meals in retail and plant-based chicken companies Daring Foods and Alpha Foods expand footprint with new distribution deals.

Skinny Butcher – the plant-based meat alternative that’s exploding at retail – can now be found in frozen aisles of H-E-B supermarkets across Texas. The launch comes after the brand’s continued success, especially in Safeway, Walmart and Costco.

A new plant-based meat brand is trying to disprove the old adage: never trust a skinny butcher. Launched in March, new brand Skinny Butcher’s line of breaded, Crazy Crispy Chick’n tenders, breasts, nuggets and patties are designed to not only catch the eye of mainstream consumers with its “futuristic yet retro” packaging design and mascot, but also drive conventional shoppers to the crowded category as flexitarianism continue to rise.