Renewal Mill

Upcycled CPG companies are innovating supply chains and scaling production in order to bring costs down so the niche sustainability trend can become more widely adopted and reach a larger market.

Upcycled ingredient supplier and food brand Renewal Mill has partnered with specialty kitchenware retailer Williams Sonoma to produce co-branded products under the retailer’s new Seed & Harvest brand. The partnership comes as the company has also gone nationwide with Whole Foods Market.

In this week’s Checkout, Renewal Mill closes a $1 million funding round; Impossible Foods clears a legal battle over FDA approval of its heme; and Kellogg’s and Hain Celestial report quarterly earning results.

Over the last few years, consumers have continued to gain a better understanding of complex environmental issues connected to our current food system, and have begun to ask more from the food brands that fill their grocery carts. Now, upcycled baking brand Renewal Mill is prepared to meet that demand head on.

Food industry members want identifying upcycled products to be easier, starting with creating a clear definition and labeling standard for ‘upcycled food’ — an early goal for the recently-launched industry organization Upcycled Food Association (UFA).

In a webinar this week, research firm Innova Market Insights listed its Top 10 Trends in Sweets and Snacks, and many of those characteristics were also displayed in products at the Winter Fancy Food Show in San Francisco.

Leading upcycled ingredients company, Renewal Mill, will formally debut its 1-to-1 gluten-free baking flour at this year’s Winter Fancy Food Show (Booth #3339).