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LiveKindly Collective is on a mission to make plant-based eating “the new norm” globally. Aiming to help consumers seamlessly swap out traditional animal products, the company has amassed a portfolio of four plant-based meat brands sold in over 40 countries. It’s an aggressive plan, but the company is quickly gaining momentum, raising $535 million in its first year and finding a sweet spot between multi-category consumer goods giants and smaller start-ups by creating a global company hyper-focused on the plant-based meat segment.
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