LesserEvil Healthy Brands, LLC transforms snack time into a mindful moment (by creating tasty, on-trend snacks from the cleanest, most sustainable and functional ingredients available). The Danbury, Connecticut-based company produces a premium portfolio of better-for-you snacks including Organic Popcorn, Grain Free Organic Paleo Puffs and Grain Free Egg White Curls lines. LesserEvil products are available through natural foods, conventional and specialty retailers nationwide. Visit www.lesserevil.com to shop and learn more.
Egg White Curls
After several attempts at repositioning over its 15 years on the market, snack brand LesserEvil has finally found a brand identity with “legs behind it.” Less than a year after rolling out its latest iteration focused on “snacking as a vessel for mindful moments,” the brand is now entering new categories, launching innovative popcorn flavors and making major distribution gains.
CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.
Consumers’ salty snacking appetites seem to grow with more time spent at home — and brands, facing decreased store trip frequency, have quickly had to adjust their retail channel strategy and product mix to help keep them satisfied.
Inspired by popular sparkling water trends a couple store aisles over, better-for-you snack brand, LesserEvil, has developed a trio of innovative fruity organic popcorn flavors just in time for summer.
Better-for-you snack brand LesserEvil announced the introduction of two seasonal flavors, Sweetheart Pop – Organic Popcorn and Sweet Honey Puffs – Grain Free Paleo Puffs, just in time for Valentine’s Day.
At this year’s Natural Products Expo East trade show in Baltimore, Coristine spoke with NOSH editorial assistant Erin Cabrey about how LesserEvil has evolved to become a “vessel for mindful moments” and how its redesigned packaging unifies its product lines and promotes sustainability.
When it comes to snacks, consumers want meats, sweets and salt — preferably with a better-for-you label. In a presentation last week at the Sweets and Snacks Expo in Chicago, SPINS and UNFI reviewed trends driving natural and specialty candy and snacks, segments that comprise a 19% share of dollar volume and 42.8% share of dollar gains in the overall snacking industry.
LesserEvil, the better-for-you snack brand known for its Organic Popcorn and Grain Free Paleo Puffs, is adding a new product line to its budding portfolio of snacking innovation with Grain Free Egg White Curls.
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