LesserEvil

Hershey is acquiring organic popcorn and healthy snack brand LesserEvil for reportedly $750 million, adding to the Pennsylvania food maker’s growing portfolio of salty snacks.

In this distribution roundup: Laoban doubles its door count as it expands beyond the natural channel, Belgian Boys extends into grab-and-go with Walmart exclusive, La Brea takes on Target and more.

How did seed oils become the dietary demon du jour? And is a seeming rush to reformulate among a handful of brands justified?

At NOSH Live Day Two, industry leaders discussed the power of disruption, how the struggle of being an emerging brand’s founder is part of the growth and why setting realistic goals can lead to long-term success.

Oh my gourd, it’s fall! To celebrate the season, a multitude of brands are releasing new pumpkin spice-flavored products designed to transport customers straight to the pumpkin patch. Check out the gallery below for new releases from Laird, Lesser Evil and Tiesta Tea, among others. 

Snack brand LesserEvil has closed a roughly $19 million capital raise, as it seeks to bet big on single-serve snacking and automation. Of the total raise, $13.5 million will go towards offering early investors liquidity while $5.5 million will go to the company as a primary transaction.

In this week’s notable new products roundup, Lesser Evil goes to infinity and beyond through a new partnership with Toy Story, Sauz seeks to usher in a new generation of pasta sauce options and Second Nature launches a set of globally-inspired trail mix.

In this week’s notable new products roundup, Lesser Evil teams up with RIND to launch Piña Colada popcorn, Clevr introduces a new line of SuperTeas and YumEarth expands its Ultimate Line of sweet treats.

LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced its continued partnership with RIND Snacks, an innovative leader in functional and sustainable fruit snacks, for the launch of a limited-edition Piña Colada popcorn flavor.

On this week’s show Charles Coristine, president and CEO of Lesser Evil Snacks, discusses how the brand approached raising funds as the fed lifted interest rates and what areas of the business he prioritizes during economic uncertainty.

LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced that it has collaborated with RIND Snacks, a line of functional and sustainable whole-fruit snacks, on a limited-edition Cherry-Lime popcorn flavor for summer. The popcorn, which is tossed in coconut oil, upcycled cherry and lime fruit powders from RIND, and LesserEvil’s signature hint of Himalayan pink salt, is now available exclusively at Whole Foods for 2 for $6.

Though sugar may be consumers’ “Public Enemy Number One” in the move towards healthier eating, high calorie oils and fats are not far behind. However, a new industry group is hoping to change that perception and further educate consumers about the benefits of healthy fats – such as ghee, avocado oil, coconut oil, olive oil and nut oil – in their own products.

LesserEvil, the better-for-you snack brand known for its premium portfolio of tasty snacks — including recently introduced, Keto Certified Mini Cookies — has announced its latest innovation, Grain Free Veggie Sticks, to hit shelves in retail and online this September.

After several attempts at repositioning over its 15 years on the market, snack brand LesserEvil has finally found a brand identity with “legs behind it.” Less than a year after rolling out its latest iteration focused on “snacking as a vessel for mindful moments,” the brand is now entering new categories, launching innovative popcorn flavors and making major distribution gains.