Giadzy

Giadzy is an Italian food and lifestyle brand and e-commerce platform founded by chef and Emmy-winning television personality Giada De Laurentiis, whose childhood nickname inspired the name. Launched in the late 2010s, it curates hand-picked pantry goods from small family producers across Italy alongside recipes, videos and travel content, plus a paid membership program. Giadzy has since developed private-label products including artisan pastas made in Abruzzo, extra virgin olive oil, tomatoes and sauces, sold direct-to-consumer and through retail partners.