Cali'flour Foods

Cali’Flour Foods is heading to the auction block. According to a press release issued today, the cauliflower-based frozen food company will go to a public sale on September 8, conducted by GemCap Solutions, LLC, an asset-based lender that provides loans to low and middle market businesses.

A year after raising money from VC firm Sunrise Strategic, Cali’flour foods has changed up its senior staff and acquired its copacker. The moves, Sunrise founder Steve Hughes said, are in response to both the COVID-19 pandemic and to better prepare the brand for expansion.

Influential natural foods entrepreneur and investor Steve Hughes reflected upon his roles as the founder of Boulder Brands and co-founder of investment firm Sunrise Strategic Partners. As part of our conversation, he explained why he believes the funding environment for natural CPG brands is “capitalism at its absolute best,” and what he sees as the most exciting development for the industry.

In the latest distribution news, Mesa de Vida launches in Whole Foods nationwide and Cali’flour enters Walmart and expands in Kroger.

Vegan pork rind brand Snacklins has named Kevin Blesy CEO. Blesy was previously head of strategy at Washington, D.C.-based pizza chain &pizza. On his transition to CPG, Blesy told NOSH that regardless of format, “food is the ultimate unifier.”

The consumer craze with cauliflower shows no sign of slowing down. Today, frozen food and snack brand Cali’flour announced the close of a round of capital led by Sunrise Strategic and a leadership transition in an effort to more heavily move the business into retail.

Cali’flour Foods, known for their signature low carb, gluten and grain free cauliflower pizza crusts made from fresh ingredients, is releasing handcrafted pizzas at Expo West in Anaheim, California.