Bulletproof makes it easier for you to reach your highest state of performance so you can do more of what you love!
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Bulletproof 360 is launching redesigned packaging and a new line of cold brew lattes as the company targets nationwide, omnichannel retail expansion. The new packaging is aimed at streamlining the brand’s look and feel across all products, including beverages, food and supplements.
Nutrition platform brand Bulletproof 360 today announced a $13 million capital raise to fund the brand’s omnichannel expansion and the development of products in new and existing categories. The raise was led by Beliv, the Latin America-based business unit of multinational beverage corporation the CBC Group, and Rocana Ventures along with existing investors CAVU Venture Partners and Trinity Ventures.
Dave Asprey, founder of nutrition platform brand Bulletproof 360, has stepped down as CEO and will move into the role of executive chairman effective October 1, the company announced this week. He will be replaced by Sovos Brands CFO Larry Bodner.
No retailers or e-commerce options have been specified for this brand