Brainiac

Company: BACKFLIP CEREAL LLC
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Overview

Brainiac is a US family snack brand built around BrainPack, its blend of omega-3 DHA/EPA, omega-3 ALA and choline. Launched in 2019 by San Francisco-based Ingenuity Brands (now Ingenuity Foods), founded by Jonathan Wolfson and Mark Brooks, it started with kids' yogurts before rebranding as Brainiac Foods in 2022 and expanding into applesauce pouches, bars and nut butters , plus fruit-and-veggie pouches and BrainPack gummy vitamins. It is a Certified B Corporation. Bel Group acquired the Brainiac and Little Brainiac brands in May 2026.

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