All Natural Flavor

All Natural Flavor is a direct-to-consumer candy brand founded by sisters Jess and Jenny Assaf with the tagline "Candy without compromise." Its Honeybears line offers original and sour gummy bears in six fruit flavors — apple, orange, lemon, pineapple, strawberry and raspberry — sweetened with honey and plant-derived allulose. The gummies are made without refined sugar, sugar alcohols, artificial colors or seed oils, and are gluten-free, non-GMO and kosher. Products are sold through the brand's Shopify store in single packs and 2-packs.