Actual Veggies

On the heels of its $7 million Series A round, chef-crafted veggie burger brand Actual Veggies has announced a partnership with Eurest, a leader in the non-commercial foodservice space for business and industry that serves the majority of Fortune 100 companies.

Amidst accelerated growth, chef-crafted veggie burger brand Actual Veggies is making new hires and ramping up marketing efforts with the support of a $7 million investment round led by Relentless Consumer Partners, announced today.

The novelty of a “bleeds-like-meat” burger seems to have worn off for consumers, investors and the industry alike. As CPGs at-large turn to formulate with simpler and shorter ingredient decks, the meat alternative category is following along.

Actual Veggies has brought in a bit of new cash as it readies itself to more than double the footprint of its plant-forward, veggie burger lineup via a slew of new retail partnerships over the next six months.

The purveyor of premium plant-based patties has expanded into the frozen fry segment in its pursuit to reinvent fast-food favorites.

Appropriately named Actual Veggies has flipped a portion of its burgers over to frozen this month, landing in Whole Foods stores nationwide. That shift – from its original fridge case placement to the freezer aisle – also comes with an updated brand identity and a box format better suited for the frozen set.

In this week’s Checkout, veggie burger producer Actual Veggies raises $2.3 million; digital delivery platform Gopuff secures $1 billion; HelloFresh Market debuts in the U.S.; and Manitoba Harvest announces a new research partnership.