The brand formerly known as Pulp Pantry reemerged this year as Trashy, dumping its “clean girl aesthetic” in favor of a grittier identity. As a maker of snacks using the leftover pulp from juice production, the glossy-to-grungy glow-up taps into its mission to embrace the beauty of imperfection and resourcefulness. The brand’s new packaging features shiny, metallic bags stamped with boldly colored callouts that evoke vintage stickers on grocery store produce.
