Best New Products

Sprinkles Cups Confections

Cupcake bakery chain Sprinkles made its first foray into the packaged food world with a line of chocolate bars and chocolate minis, but it’s the brand’s newest product line – Cupcake Cups – that truly captured our hearts (and taste buds). 

Available exclusively at Target in Red Velvet, Birthday Cake, and Double Chocolate varieties, the sweet treat offers a fresh take on the classic chocolate cup with a frosting-flavored filling. What’s even better? The product is crafted with Rainforest Alliance Certified cocoa. That’s a win-win for our taste buds and the planet.