Earlier this year, multi-exit entrepreneurs Jason Cohen (Veggie Straws) and Sammy Kestenbaum (ParmCrisps) set out to shake up the crowded snacking category with the launch of PRETZELIZED. Its portfolio taps into the rising “newstalgia” trend by combining the crunchy texture and salty flavor of traditional pretzels with the timeless appeal of other classic snacks – like crackers and pita chips – for a new take on old favorites.
The “two-in-one” snack approach is clearly resonating with consumers, as the New Jersey-based brand has rapidly expanded distribution since debuting in April. PRETZELIZED products are available at major retailers like Kroger, Whole Foods Market, and H-E-B, among others.
