Founded by Dionne Laslo-Baker, a former Ph.D. researcher of maternal-fetal toxicology, DeeBee’s Organics has been steadily building a portfolio of freeze-at-home fruit treats since 2013. This summer, as it celebrated the brand’s ten year anniversary, Deebee’s stepped into the season with a slate of new products, new branding and expanded distribution.
This year’s new products include Gelato Pops and Italian Ice, both of which showcase DeeBee’s refreshed green and white brand logo inspired by the rounded display faces of the 1960s and 1970s. According to the Financial Times, DeeBee’s is expected to end 2023 with a CAGR of 140% and has notched 114% growth over the past three years.
The shelf-stable, freeze-at-home treat producer also grew its club channel footprint through an expansion to all U.S. Costco stores nationwide, furthering its mission to “bring joy back into feeding our families.” In total, the brand’s products are currently available at over 15,000 stores across the U.S., including Kroger, Walmart, Albertsons and Food Lion, among others.
But mission is also a core part of the brand’s reason for being. Not only is the company a certified B-Corp, but its DreamCatcher program offers employees the time, and capital, to work with charitable causes of their choosing.
