Over its four years in business, SmartSweets quickly ascended as in the low-sugar candy category. Now the company’s brightly colored, better-for-you takes on classic sweets can be found on shelves at over 25,000 retailers.
To further accelerate this growth, founder Tara Bosch sold a majority share of the company to TPG Growth Fund and as part of the $360 million sale, stepped aside as CEO with former Voortman Bakery CEO Douglas MacFarlane taking over the role.
The brand’s goal, Bosch told NOSH, is to continue to “create radically better choices for the candy people love.” The brand expanded on that mission this year with new innovation, taking on more classic confections with new fruit chews and red twists.
