Posts by James Richardson
NOSH Voices: Building Consumer Habits, Why Lifestyle Marketing Doesn’t Mean YOUR Lifestyle
In this episode of NOSH Voices, James Richardson examines how to build a lifestyle brand and the that problem arises when entrepreneurs confuse their own lifestyles with valid proof that they have a lifestyle brand.
NOSH Voices: The Journey from Product to Brand
In this NOSH Voices, James Richardson, Ph.D., a strategy consultant for emerging food and beverage brands, shares his insight on how food and beverage entrepreneurs can effectively nurture products into fully developed brands that consumers love.