Carol Ortenberg
Posts by Carol Ortenberg
Led by RXBar Vets, Feastables Looks to Offer a ‘Ticket to the Carnival’
What do you get when you pair a top YouTuber with seasoned CPG execs? Enter Feastables, a line of chocolate bars with ambitions to become a snacking platform brand.
Grassland Dairy Acquires Medlee Foods to Build Out Branded Assortment
Grassland Dairy Products has acquired seasoned butter brand Medlee Foods, which will operate under a new division called Grassland Specialty Brands (GSB), the company announced on Monday. Terms of the deal were not disclosed.
4505 Sells to Benestar Brands, CEO Says Company Will Move Beyond Meat Snacks
Meat snack maker 4505 was acquired by holding company Benestar Brands on Tuesday, a deal that comes as the brand looks to expand beyond its flagship pork rinds under a new leadership team. Moving forward, the company plans to expand beyond meat-based snacks.
Whisps Brings In Former Applegate Exec to Lead Company
Snack maker Whisps has reshuffled its executive management team, announcing yesterday that CEO Illana Fischer will become an advisor to the company’s board and executive team, with former Applegate Farms president John Ghingo succeeding her at the helm.
SEMCAP Food & Nutrition Division Makes First Investment in Purely Elizabeth
Private equity firm SEMCAP invested in Purely Elizabeth last November, the company announced today. The deal, part of a $50 million round, marks the first investment by the firm’s newly launched Food and Nutrition division, which is led by managing partner John Haugen, the former general manager of General Mills’ 301 Inc. investment group.
Unovis Closes Fund II to Back ‘A Menu’ of Plant-Based Options
Unovis Asset Management has closed a second fund valued at roughly $162 million as the venture capital firm plans to invest in companies that offer consumers ‘a menu’ of plant-based food options.
Planting Hope’s RightRice Deal Drives Mantra To “Do Better”
The Planting Hope Company acquired legume-based rice alternative brand RightRice from Betterer Foods for $7 million in an all-cash acquisition earlier this week. The deal places all of Betterer’s assets under the publicly traded company.
Misfit Foods Rebrands as Phil’s Finest in Quest to Move Beyond Juice Heritage
Blended meat brand Misfit Foods has a new name: Phil’s Finest. The new branding and packaging overhaul is designed to help the company move beyond its roots in the juice category, according to founder and CEO Phil Wong.
Ventura Departs Beanfields to Lead Alter Eco
Trading savory for sweet, CPG executive Arnulfo Ventura announced today that he has left bean-based snack brand Beanfields to be CEO of sustainable snack brand Alter Eco. “I think we really have a chance to set the mark for what it means to be the regenerative snack company for the future,” Ventura told NOSH.
Radi Returns to Rudi’s With Goals of Rebuilding
After seven years away, seasoned CPG executive Doug Radi is heading back to Rudi’s Organic Bakery, this time as the bakery brand’s CEO, where he’ll be tasked with rebuilding “significant momentum” for the brand.