Adrianne DeLuca

Plant-based wellness brand Kencko has expanded its product portfolio to give consumers a fruit and vegetable-packed “dessert moment,” introducing a line of gumdrops available in four flavors: Berrylicious, Passionista, Gingerella and Bananarama.

Sustainability-focused food trends such as ultra-urban farming and regeneratively-grown grains were among the top picks in this year’s edition of Whole Foods’s Top 10 Food Trends list, released yesterday. For the first time, in conjunction with the announcement, the retailer is offering a 10-item sample box highlighting a product from each trend.

In this week’s distribution roundup: Undercover Snacks onboards with United Airlines, Stryve gains more ground in convenience and retail, AYO Foods expands presence nationwide and Jersey Tomato Co. sauces reach new shelves.

The FDA issued voluntary guidance today aimed at incrementally reducing sodium levels in processed foods. The guidance comes five years after the action was first proposed in draft legislation and urges the food industry to decrease the average sodium levels found in products by about 12% over the next two and a half years.

Private label products are “nipping at the heels” of name brands according to a new report from consumer market research firm the Hartman Group examining the key drivers behind consumers’ purchasing decisions. The report notes that although demand for private label brands typically increases during periods of economic downturn, current growth is also being driven by generational differences in why consumers make a purchase and how they interpret the meaning of a brand.

In this People Moves: Bob’s Red Mill moves Trey Winthrop into the role of CEO, Mindy Grossman steps down from WW International, Kodiak adds new CMO position for Cory Bayers, Maxine’s Heavenly expands team with two new hires and more.

Baby food manufacturers are under fire once again. A new staff report from the House Oversight Committee found additional infant and baby food products that contain high levels of arsenic, lead, cadmium and mercury and that product recalls following a February congressional report disclosing the category’s toxic levels of heavy metals were insufficient.

The Food Labeling Modernization Act of 2021 was reintroduced to Congress last month and proposed sweeping changes to how nutritional information is displayed on food labels. Among the most significant would be a list of demands for the FDA including issuing guidance on a standardized symbol for calorie information on the front-of-pack and definitions for common terms such as “natural,” “healthy,” “artificial” and “synthetic.”

After a year of pandemic-induced pantry loading, the fresh food market saw sales increase more than 10% while the frozen food category grew 21% over the same period, according to the third edition of Deloitte’s annual Future of Fresh series. The data suggests the previously negative stigma toward frozen food may be thawing, which may come at a good time as industry experts are wary as to whether the supply chain for fresh food can sustain this increase in demand.

Snack maker Barnana’s latest upcycled product furthers the company’s commitment to regenerative agriculture, while its recent acquisition of farming and supply partner Agroapoyo has solidified its ability to execute that mission as it looks toward future growth and expansion.