About Wrongfully Right Cocktails
In the 1970’s in Spain’s Basque Country, a group of festival organizers mixed red wine with cola to salvage a batch of wine that had turned. The result was a surprisingly delicious drink dubbed the Kalimotxo (aka Calimocho), that has since grown in popularity across Europe and South America. Despite its global popularity it has remained largely unknown in the United States. Until now…we’ll be the first to truly own the RTD category for this drink we’re simply marketing as “WINE AND COLA”.
Wrongfully Right Cocktails is looking for a passionate and driven Sales Manager to help grow our presence across West Los Angeles. This role is about more than just pushing sales, it’s about building genuine long lasting-partnerships, and sharing thoughtfully crafted wine cocktails with the community.
The right person for this role understands that great sales start with trust, consistency, and connection. You’ll expand our sales efforts by developing smart, strategic plans, nurturing long-term relationships, and representing Wine And Cola with integrity in the market.
What You’ll Do:
- Build and maintain strong relationships with distributors, retailers, restaurants, bars, event spaces, and specialty accounts.
- Lead sales presentations, tastings, and activations.
- Collaborate closely with sales and marketing teams to ensure alignment.
- Monitor market trends and competitor activity to identify new opportunities.
- Provide exceptional service by supporting partners and addressing needs promptly and professionally.
- Track sales performance and share insights with leadership to inform future growth strategies and market opportunities.
- Represent Wine And Cola at industry events, tastings, activations, and community gatherings.
- Participate in weekly meetings with leadership to discuss targets and KPIs.
Daily Responsibilities
- Analyze your full account base through regular market visits, identifying opportunities for growth, improved placement, and deeper partnerships.
- Prepare and deliver thoughtful, professional sales presentations that balance Wine And Cola’s priorities with customer needs, including new product launches, resets, and promotional opportunities.
- Maintain appropriate product levels within accounts by conducting inventory checks and restocking shelves where legally permissible.
- Educate account staff, lead product trainings and tastings.
- Service accounts as needed by addressing customer issues or complaints, coordinating solutions with management, and supporting product delivery timelines.
- Achieve established sales and merchandising objectives through consistent execution and follow-through.
- Strategize and pre-plan monthly objectives by understanding pricing, product programming, and historical account performance.
- Work closely with management to stay informed on inventory levels, out-of-stock situations, and anticipated shifts in demand.
- Meet performance standards by achieving distribution, volume, and KPI goals.
- Ensure strong brand visibility within accounts by maintaining account standards and utilizing current point-of-sale (POS) materials where appropriate.
- Support new account openings by developing opening orders in collaboration with management and our distributor partners.
- Participate in supplier work-withs, sales calls, and sales blitzes to strengthen partnerships and expand market presence.
- When necessary, deliver product to all your respective accounts and events.
- Monitor and update activity in the company’s CRM sales application.
What We’re Looking For
- Proven experience in sales and customer service, ideally within beverage or hospitality.
- A strong relationship-builder who values long-term partnerships over quick wins.
- Experience developing and executing strategic sales plans.
- Confident communicator with strong presentation and negotiation skills.
- Self-motivated, organized, and comfortable working independently in a fast-paced environment.
- Knowledge of the West Los Angeles market, on-premise & off-premise accounts, as well as other industry trending spots.
- Flexible schedule including nights and weekends.
- Valid driver’s license, acceptable driving record, proof of car registration and insurance.
- Ability to push, pull, kneel, bend, and lift up to 50 pounds.
- Must be at least 21 years of age.
This role is ideal for someone who loves connecting with people, believes in the power of great products and authentic stories, and wants to help grow a trend forward brand with purpose. If you’re excited to represent Wine And Cola and help carry our mission forward, we’d love to hear from you. Please send over your resume and cover letter to: Dale@WineAndCola.com We look forward to meeting you!