Area Sales Manager/Merchandiser

Cascadia Managing Brands Client

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Now Hiring: NYC Sales & Merchandising Lead — Borjomi USA

Location: New York City


Role Type: Full-time (Field-Based)


Reports To: Cascadia Team / Borjomi USA


Start Date: January 2026


About Borjomi

Borjomi is the original digestive aid — a naturally carbonated volcanic mineral water trusted for over 135 years. Globally ranked among the Top 5 fastest-growing premium water brands, we’re now launching in the U.S. with a clear message:


Our mission? Bring real digestive wellness to American shelves — no gimmicks, no lab formulas, no influencers pretending to hydrate.


The Role

We’re looking for a hands-on, street-smart Sales + Merchandising Lead to build Borjomi’s footprint across New York City’s best delis, cafés, natural grocers, and cultural hotspots.


This isn’t a desk job — it’s for someone who lives in the market, knows how to talk to buyers, and takes pride in turning cold doors into loyal accounts.


Responsibilities

  • Open new doors: Secure product placement across top-tier delis, natural stores, cafés, and upmarket independents.
  • Merchandise like a pro: Ensure Borjomi looks as premium as it tastes — proper facings, clean tags, and placement next to Poppi / Olipop.
  • Execute activations: Support demos, sampling blitzes, and local events.
  • Track performance: Use Repsly to log visits, photos, and orders daily.
  • Collaborate: Work with Cascadia and distributor partners to maintain momentum and velocity targets (4–6 units per SKU per week).

Qualifications

  • 2–4 years field experience in beverage, natural foods, or CPG sales.
  • Proven success in opening and maintaining independent or small-chain accounts.
  • NYC route knowledge (Brooklyn, Manhattan, Queens).
  • Confident communicator — personable but persistent.
  • Reliable vehicle, clean record, and ability to self-manage.

Compensation

  • Competitive base salary (~$65,000) + performance bonus.
  • $600 monthly car allowance (+ tolls, parking, gas reimbursed).
  • $600 monthly health reimbursement.
  • All standard employer contributions & benefits through Cascadia.


Why Join Borjomi

  • Be part of a global heritage brand entering the U.S. with serious investment.
  • Work inside a culture that values honesty, hustle, and real results — not corporate layers.
  • Help bring the Gut-Healthy Revolution to life in one of the world’s toughest, most exciting beverage markets.




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