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Insider's View: The Kroger Shopper

We'll hear insights on consumers from the team at grocery giant Kroger and its data arm 84.51. Speakers will introduce attendees to the Kroger natural products shopper, giving a view into the way the evolution of omnichannel is changing what consumers want from their shopping experience. The presentation will give entrepreneurs an edge in channel strategies amidst a changing retail landscape.

Featured Speakers:

  • Holly Adrien, Natural and Organics Strategy & Innovation Manager, The Kroger Co.
  • Alexandra Trott, Director, Business Development Consulting - Merchandising, 84.51°
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Print the agenda for Tuesday, June 14

Please note: All times US Eastern Time

  • 8:00 AM9:00 AM

    Breakfast & Registration

  • 9:00 AM9:30 AM

    Data Dive: A Look at Consumer Trends

    Lu Ann Williams, the Co-founder & Global Insights Director at Innova Market Insights and a frequent guest on our Category Closeup videos, will discuss current consumer behaviors and trends, which can in turn be used for more robust brand building.

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  • 9:30 AM10:00 AM

    Followers and Friends: Using Social Media to Drive Sales

    We’ll hear how these consumer insights are used by one brand in particular, with a look inside the social media machine that is MidDay Squares. The Canadian chocolate brand has blasted into the U.S. market with a brash, no-holds-barred approach to social media. At NOSH Live the brand’s three co-founders will discuss how showing consumers the good, the bad and the ugly of running an emerging business on social media has paid off in terms of building a customer base.

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  • 10:00 AM10:30 AM

    One Big Change: Problem Solving to Move Forward

    Telling your story is only one part of the equation - sometimes it needs an edit. Sweet Loren’s founder and CEO Loren Castle’s battle with cancer inspired her to start the cleaned-up cookie brand. But it took Castle looking at the key differentiators in her product line, and rebranding to make them more defined, that caused the business to truly take off. Brill’s advice will help attendees take a deeper look at their own brands, finding out what part of their strategies truly resonate with shoppers. 

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  • 10:30 AM11:00 AM

    Networking Break, Sampling & Taste Radio Studio

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  • 11:00 AM11:30 AM

    Pitch Slam Finals - Part I

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  • 11:30 AM12:00 PM

    When the Investor Becomes the Operator: Lessons from Both Sides

    Returning to the lessons of the day, Jason Karp, the co-founder of Hu Kitchen and a former hedge fund manager, will take to the stage. Following the sale of Hu Products to snack giant Mondelez in 2021, Karp started HumanCo, a holding company that acquires, incubates and reinvents brands in “sleepy categories.” At NOSH Live he’ll provide attendees with an inside look at how his experience as an investor has influenced how he creates, develops and runs brands, including Snow Days, Cosmic Bliss and Against the Grain. 

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  • 12:00 PM12:30 PM

    Naturally Notable: Pitching and Winning in Whole Foods Market

    For any brand, landing on the shelves of natural products retailer Whole Foods Market is a great way to build an audience, and at NOSH Live we’ll have insight into how to get it done. Two of the category executives from the brand’s center store set, David Lafferty and Dan Epley, will share with attendees what they are looking for in brand partners and how even during challenging times, win/win partnerships can be achieved for all parties. 

    • David Lafferty, Executive Leader, Whole Foods Market

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  • 12:30 PM2:00 PM

    Lunch Break, Sampling & Taste Radio Studio

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  • 2:00 PM2:30 PM

    Pitch Slam Finals - Part II

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  • 2:30 PM3:00 PM

    Thinking Critically About Portfolio Management & Product Assortment

    The day will end with a presentation by John Becker, the CEO of Pamela’s and Ancient Harvest. After the quinoa company acquired the baking and pasta brand in 2020, Becker and his team had to decide how each brand should push ahead, and what it could offer consumers. Fresh off a rebrand of Pamela’s, Becker will share with the audience how they can turn a critical eye to their own portfolios, building an array of products that can lead them into the future. 

    • John Becker, CEO, Pamela’s/Ancient Harvest

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  • 3:00 PM3:30 PM

    Weathering The Storm: How to Prepare for Choppy Conditions

    Saffron Road CEO and Founder Adnan Durrani will share with attendees how he, and his team, worked tirelessly throughout the COVID-19 pandemic to fight against supply chain, operations and labor struggles, ultimately growing the brand even during that a tumultuous time. Durrani will then turn his attention to the future, providing insight into some struggles he believes the industry may face in the near future, and how brands can best prepare.

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  • 3:30 PM4:00 PM

    Pitch Slam Winner Announcement + Interview

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