NOSH Live Summer 2022NOSH Live

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Boot Camp: Education to Get You Started on Day 1

On the morning of Day 1, industry newcomers attending NOSH Live can learn the basics of running a food business and jumpstart their networking during Boot Camp. Experts will present on the 5 topics early-stage food brands need to know, including finance, sales, marketing, design, and operations.

Following the presentations, attendees will have the opportunity to sit down with the experts and ask them their toughest questions. Here are the details:

Monday, June 13th - Morning Session

  • 90 mins of presentations
  • 30 mins of roundtable networking

Boot Camp helps lay the foundation for success. If you're just getting started in the natural packaged food industry, we recommend you attend the 90 minute segment.

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Boot Camp Speakers

  • Brad  Barnhorn, Board Member and Advisor, Barnhorn Growth Advisors - NOSH Live Summer 2022

    Brad Barnhorn

    Board Member and Advisor, Barnhorn Growth Advisors

    Brad  Barnhorn, Board Member and Advisor, Barnhorn Growth Advisors - NOSH Live Summer 2022

    Brad Barnhorn

    Board Member and Advisor, Barnhorn Growth Advisors

    Brad works closely with leading growth-stage food and beverage companies as a Board member, strategic advisor and Investor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the boards of Country Archer, Rhythm Superfoods, Flying Embers, Barney Butter, Biena, Aura Bora, Gimme Foods and Red’s All Natural. He previously served on the Board of Krave Jerky, Kevita, Health Warrior and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Building upon a foundation in management consulting and investment banking, Mr. Barnhorn’s food and beverage journey began twenty years ago as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading superpremium fresh juice/smoothie company in the Midwestern United States culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business.

  • Mia Medina, Founder & CEO, Gather Brands - NOSH Live Summer 2022

    Mia Medina

    Founder & CEO, Gather Brands

    Mia Medina, Founder & CEO, Gather Brands - NOSH Live Summer 2022

    Mia Medina

    Founder & CEO, Gather Brands

    Growing up in Mill Valley, CA, where natural foods were a staple long before it was mainstream, I’ve always been drawn to natural products, local fresh foods, and exploring new and different flavors. I’m especially fortunate that my passion for clean healthy food has not only been a lifestyle, but also the core of my career in the Natural Products industry. While spending the last 20 years as a wife and a mother to our 5 amazing children, I have also had the opportunity to grow with and navigate through the CPG industry, with a primary focus on the Natural Channel. I’ve worked on the Broker side of the business with Acosta/NS Sales, the manufacturer side with Coca-Cola/Odwalla, and the distribution side where my husband and I expanded our local distribution company nationally, to become Whole Foods Market’s #1 DSD distributor in 8 of their 11 regions. It was here, I realized, that helping small businesses launch, grow, and expand into multiple regions and retailers was not only a career, but a calling. Weaving together the unique threads of my early exposure to clean and healthy food, my personal resonance with the natural products industry, and a passion for helping start up brands grow and flourish in this space, it seemed time to start a consulting company and take that approach one step further; to help women owned brands and women entrepreneurs succeed in this male dominated space. Thus, Gather Brands was born!

  • LaRon Batchelor, Founder & CEO, Passport Food & Beverages - NOSH Live Summer 2022

    LaRon Batchelor

    Founder & CEO, Passport Food & Beverages

    LaRon Batchelor, Founder & CEO, Passport Food & Beverages - NOSH Live Summer 2022

    LaRon Batchelor

    Founder & CEO, Passport Food & Beverages

    With over 20 years of Food & Beverage experience, LaRon is the cofounder of Passport Food & Beverages, a retail management and marketing agency that connects forward-looking, entrepreneurial brands with major retailers and regional distributors such as Wakefern, Whole Foods, Stop&Shop and FreshDirect. In 2020, he cofounded a specialty coffee brand #CoffeeUpliftsPeople (CUP), which is available at all NYC Whole Foods and its flagship CUP Boutique in Brooklyn, New York. CUP’s mission is to bring Diversity, Inclusion, Representation & Equity to the coffee industry. LaRon is also a cofounder of Caminus Ventures, the first accelerator program designed to support Black food and beverage innovators. His partners include Aurify Brands, NYC’s largest independent restaurant operator, and the acclaimed Chef Marcus Samuelsson. In addition, LaRon is a passionate video ethnographer of small businesses and cultural global trends. He has lived in Japan, South Africa, France and the UK. Here is a website he created that celebrates NYC small business owners.

  • James Borteck, Owner & President, JCB Growth - NOSH Live Summer 2022

    James Borteck

    Owner & President, JCB Growth

    James Borteck, Owner & President, JCB Growth - NOSH Live Summer 2022

    James Borteck

    Owner & President, JCB Growth

    Jamie has spent over 20 years in CPG general management with emphasis in Sales & Marketing. After graduating with an MBA from Duke University in 2001, Jamie joined Kraft Foods and led teams on iconic brands such as Ritz and Chips Ahoy!. He was a key leader in the launch of the 100 Calorie Packs platform from concept to year one in market, leading to a $100MM business and IRI Pacesetter Award. Jamie later joined start-up Food Should Taste Good, Inc. and was a key management team member to grow the company from 8 to 55 employees in 5 years to successful acquisition by General Mills in 2012. Jamie joined his next start-up, Justin’s, as SVP of Sales & Marketing and was a key impact player to triple its nut butter/chocolate business in 2 years and partner with private equity group VMG, which led to inevitable acquisition by Hormel. As President of Grillo’s Pickles for 5 years, Jamie expanded a local brand to become the national emerging category leader in retailers such as Whole Foods, Target, Publix, Ahold, and Costco, which led to eventual acquisition by King’s Hawaiian. Jamie currently is a board member with a portfolio of emerging “fighter” brands, where he helps get them to start-up growth leadership.

  • Greg Papalexis, Independent Contractor & Advisor, Papalexis Services LLC - NOSH Live Summer 2022

    Greg Papalexis

    Independent Contractor & Advisor, Papalexis Services LLC

    Greg Papalexis, Independent Contractor & Advisor, Papalexis Services LLC - NOSH Live Summer 2022

    Greg Papalexis

    Independent Contractor & Advisor, Papalexis Services LLC

    Greg Papalexis is an independent contractor & advisor that specializes in end-to-end supply chain planning & scaling, specialized contract manufacturing, and general operations & administration. Previously, Greg spent four years as Vice President of Supply Chain & Operations for Chef's Cut Real Jerky Co.® after six years as General Manager of Manufacturing for Sabrett® Hot Dogs; during his tenure at Chef's Cut Real Jerky Co.®, Greg solely designed, constructed, and operated the end-to-end supply chain that within three years expanded its product portfolio from four SKUs to sixty SKUs at five production & distribution points equating to an annual revenue increase from ~$1 million to ~$50 million. More recently, Greg has served interim/fractional roles with both HOP WTR® and 4505 Meats®, and his current clients include HOP WTR®, Prevail® Jerky, Yolélé® African Foods, and The Plug Drink®. Greg earned his B.S. in Business Administration from Fordham University and is based in Miami, FL.

Boot Camp Agenda

Monday, June 13 - Morning Session

Please note: All times US Eastern Time

  • 7:00 AM
    -
    9:00 AM
    Registration & Breakfast
  • 7:45 AM
    -
    8:00 AM
    Boot Camp Presentation 1: Winning in the Store
    For new recruits, day 1 starts with the NOSH Live Bootcamp – an early jump into networking and the language of the business.

    • LaRon Batchelor
      Founder & CEO, Passport Food & Beverages
      LaRon Batchelor, Founder & CEO, Passport Food & Beverages -

      LaRon Batchelor

      Founder & CEO, Passport Food & Beverages

      With over 20 years of Food & Beverage experience, LaRon is the cofounder of Passport Food & Beverages, a retail management and marketing agency that connects forward-looking, entrepreneurial brands with major retailers and regional distributors such as Wakefern, Whole Foods, Stop&Shop and FreshDirect. In 2020, he cofounded a specialty coffee brand #CoffeeUpliftsPeople (CUP), which is available at all NYC Whole Foods and its flagship CUP Boutique in Brooklyn, New York. CUP’s mission is to bring Diversity, Inclusion, Representation & Equity to the coffee industry. LaRon is also a cofounder of Caminus Ventures, the first accelerator program designed to support Black food and beverage innovators. His partners include Aurify Brands, NYC’s largest independent restaurant operator, and the acclaimed Chef Marcus Samuelsson. In addition, LaRon is a passionate video ethnographer of small businesses and cultural global trends. He has lived in Japan, South Africa, France and the UK. Here is a website he created that celebrates NYC small business owners.

    • LaRon Batchelor, Founder & CEO, Passport Food & Beverages
  • 8:00 AM
    -
    8:15 AM
    Boot Camp Presentation 2: Going From Kitchen to Co-Packer
    • Greg Papalexis
      Independent Contractor & Advisor, Papalexis Services LLC
      Greg Papalexis, Independent Contractor & Advisor, Papalexis Services LLC -

      Greg Papalexis

      Independent Contractor & Advisor, Papalexis Services LLC

      Greg Papalexis is an independent contractor & advisor that specializes in end-to-end supply chain planning & scaling, specialized contract manufacturing, and general operations & administration. Previously, Greg spent four years as Vice President of Supply Chain & Operations for Chef's Cut Real Jerky Co.® after six years as General Manager of Manufacturing for Sabrett® Hot Dogs; during his tenure at Chef's Cut Real Jerky Co.®, Greg solely designed, constructed, and operated the end-to-end supply chain that within three years expanded its product portfolio from four SKUs to sixty SKUs at five production & distribution points equating to an annual revenue increase from ~$1 million to ~$50 million. More recently, Greg has served interim/fractional roles with both HOP WTR® and 4505 Meats®, and his current clients include HOP WTR®, Prevail® Jerky, Yolélé® African Foods, and The Plug Drink®. Greg earned his B.S. in Business Administration from Fordham University and is based in Miami, FL.

    • Greg Papalexis, Independent Contractor & Advisor, Papalexis Services LLC
  • 8:15 AM
    -
    8:30 AM
    Boot Camp Presentation 3: From Trunk to Truck: Expanding Distribution
    • Mia Medina
      Founder & CEO, Gather Brands
      Mia Medina, Founder & CEO, Gather Brands -

      Mia Medina

      Founder & CEO, Gather Brands

      Growing up in Mill Valley, CA, where natural foods were a staple long before it was mainstream, I’ve always been drawn to natural products, local fresh foods, and exploring new and different flavors. I’m especially fortunate that my passion for clean healthy food has not only been a lifestyle, but also the core of my career in the Natural Products industry. While spending the last 20 years as a wife and a mother to our 5 amazing children, I have also had the opportunity to grow with and navigate through the CPG industry, with a primary focus on the Natural Channel. I’ve worked on the Broker side of the business with Acosta/NS Sales, the manufacturer side with Coca-Cola/Odwalla, and the distribution side where my husband and I expanded our local distribution company nationally, to become Whole Foods Market’s #1 DSD distributor in 8 of their 11 regions. It was here, I realized, that helping small businesses launch, grow, and expand into multiple regions and retailers was not only a career, but a calling. Weaving together the unique threads of my early exposure to clean and healthy food, my personal resonance with the natural products industry, and a passion for helping start up brands grow and flourish in this space, it seemed time to start a consulting company and take that approach one step further; to help women owned brands and women entrepreneurs succeed in this male dominated space. Thus, Gather Brands was born!

    • Mia Medina, Founder & CEO, Gather Brands
  • 8:30 AM
    -
    8:45 AM
    Boot Camp Presentation 4: Board Best Practices
    • James Borteck
      Owner & President, JCB Growth
      James Borteck, Owner & President, JCB Growth -

      James Borteck

      Owner & President, JCB Growth

      Jamie has spent over 20 years in CPG general management with emphasis in Sales & Marketing. After graduating with an MBA from Duke University in 2001, Jamie joined Kraft Foods and led teams on iconic brands such as Ritz and Chips Ahoy!. He was a key leader in the launch of the 100 Calorie Packs platform from concept to year one in market, leading to a $100MM business and IRI Pacesetter Award. Jamie later joined start-up Food Should Taste Good, Inc. and was a key management team member to grow the company from 8 to 55 employees in 5 years to successful acquisition by General Mills in 2012. Jamie joined his next start-up, Justin’s, as SVP of Sales & Marketing and was a key impact player to triple its nut butter/chocolate business in 2 years and partner with private equity group VMG, which led to inevitable acquisition by Hormel. As President of Grillo’s Pickles for 5 years, Jamie expanded a local brand to become the national emerging category leader in retailers such as Whole Foods, Target, Publix, Ahold, and Costco, which led to eventual acquisition by King’s Hawaiian. Jamie currently is a board member with a portfolio of emerging “fighter” brands, where he helps get them to start-up growth leadership.

    • James Borteck, Owner & President, JCB Growth
  • 8:45 AM
    -
    9:00 AM
    Boot Camp Presentation 5: Financing Your Food Venture
    • Brad Barnhorn
      Board Member and Advisor, Barnhorn Growth Advisors
      Brad  Barnhorn, Board Member and Advisor, Barnhorn Growth Advisors -

      Brad Barnhorn

      Board Member and Advisor, Barnhorn Growth Advisors

      Brad works closely with leading growth-stage food and beverage companies as a Board member, strategic advisor and Investor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the boards of Country Archer, Rhythm Superfoods, Flying Embers, Barney Butter, Biena, Aura Bora, Gimme Foods and Red’s All Natural. He previously served on the Board of Krave Jerky, Kevita, Health Warrior and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Building upon a foundation in management consulting and investment banking, Mr. Barnhorn’s food and beverage journey began twenty years ago as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading superpremium fresh juice/smoothie company in the Midwestern United States culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business.

    • Brad Barnhorn, Board Member and Advisor, Barnhorn Growth Advisors
  • 9:15 AM
    -
    9:45 AM
    Boot Camp Roundtable Q&A
    • LaRon Batchelor
      Founder & CEO, Passport Food & Beverages
      LaRon Batchelor, Founder & CEO, Passport Food & Beverages -

      LaRon Batchelor

      Founder & CEO, Passport Food & Beverages

      With over 20 years of Food & Beverage experience, LaRon is the cofounder of Passport Food & Beverages, a retail management and marketing agency that connects forward-looking, entrepreneurial brands with major retailers and regional distributors such as Wakefern, Whole Foods, Stop&Shop and FreshDirect. In 2020, he cofounded a specialty coffee brand #CoffeeUpliftsPeople (CUP), which is available at all NYC Whole Foods and its flagship CUP Boutique in Brooklyn, New York. CUP’s mission is to bring Diversity, Inclusion, Representation & Equity to the coffee industry. LaRon is also a cofounder of Caminus Ventures, the first accelerator program designed to support Black food and beverage innovators. His partners include Aurify Brands, NYC’s largest independent restaurant operator, and the acclaimed Chef Marcus Samuelsson. In addition, LaRon is a passionate video ethnographer of small businesses and cultural global trends. He has lived in Japan, South Africa, France and the UK. Here is a website he created that celebrates NYC small business owners.

    • Mia Medina
      Founder & CEO, Gather Brands
      Mia Medina, Founder & CEO, Gather Brands -

      Mia Medina

      Founder & CEO, Gather Brands

      Growing up in Mill Valley, CA, where natural foods were a staple long before it was mainstream, I’ve always been drawn to natural products, local fresh foods, and exploring new and different flavors. I’m especially fortunate that my passion for clean healthy food has not only been a lifestyle, but also the core of my career in the Natural Products industry. While spending the last 20 years as a wife and a mother to our 5 amazing children, I have also had the opportunity to grow with and navigate through the CPG industry, with a primary focus on the Natural Channel. I’ve worked on the Broker side of the business with Acosta/NS Sales, the manufacturer side with Coca-Cola/Odwalla, and the distribution side where my husband and I expanded our local distribution company nationally, to become Whole Foods Market’s #1 DSD distributor in 8 of their 11 regions. It was here, I realized, that helping small businesses launch, grow, and expand into multiple regions and retailers was not only a career, but a calling. Weaving together the unique threads of my early exposure to clean and healthy food, my personal resonance with the natural products industry, and a passion for helping start up brands grow and flourish in this space, it seemed time to start a consulting company and take that approach one step further; to help women owned brands and women entrepreneurs succeed in this male dominated space. Thus, Gather Brands was born!

    • Greg Papalexis
      Independent Contractor & Advisor, Papalexis Services LLC
      Greg Papalexis, Independent Contractor & Advisor, Papalexis Services LLC -

      Greg Papalexis

      Independent Contractor & Advisor, Papalexis Services LLC

      Greg Papalexis is an independent contractor & advisor that specializes in end-to-end supply chain planning & scaling, specialized contract manufacturing, and general operations & administration. Previously, Greg spent four years as Vice President of Supply Chain & Operations for Chef's Cut Real Jerky Co.® after six years as General Manager of Manufacturing for Sabrett® Hot Dogs; during his tenure at Chef's Cut Real Jerky Co.®, Greg solely designed, constructed, and operated the end-to-end supply chain that within three years expanded its product portfolio from four SKUs to sixty SKUs at five production & distribution points equating to an annual revenue increase from ~$1 million to ~$50 million. More recently, Greg has served interim/fractional roles with both HOP WTR® and 4505 Meats®, and his current clients include HOP WTR®, Prevail® Jerky, Yolélé® African Foods, and The Plug Drink®. Greg earned his B.S. in Business Administration from Fordham University and is based in Miami, FL.

    • James Borteck
      Owner & President, JCB Growth
      James Borteck, Owner & President, JCB Growth -

      James Borteck

      Owner & President, JCB Growth

      Jamie has spent over 20 years in CPG general management with emphasis in Sales & Marketing. After graduating with an MBA from Duke University in 2001, Jamie joined Kraft Foods and led teams on iconic brands such as Ritz and Chips Ahoy!. He was a key leader in the launch of the 100 Calorie Packs platform from concept to year one in market, leading to a $100MM business and IRI Pacesetter Award. Jamie later joined start-up Food Should Taste Good, Inc. and was a key management team member to grow the company from 8 to 55 employees in 5 years to successful acquisition by General Mills in 2012. Jamie joined his next start-up, Justin’s, as SVP of Sales & Marketing and was a key impact player to triple its nut butter/chocolate business in 2 years and partner with private equity group VMG, which led to inevitable acquisition by Hormel. As President of Grillo’s Pickles for 5 years, Jamie expanded a local brand to become the national emerging category leader in retailers such as Whole Foods, Target, Publix, Ahold, and Costco, which led to eventual acquisition by King’s Hawaiian. Jamie currently is a board member with a portfolio of emerging “fighter” brands, where he helps get them to start-up growth leadership.

    • LaRon Batchelor, Founder & CEO, Passport Food & Beverages
    • Mia Medina, Founder & CEO, Gather Brands
    • Greg Papalexis, Independent Contractor & Advisor, Papalexis Services LLC
    • James Borteck, Owner & President, JCB Growth
  • 9:45 AM
    -
    10:00 AM
    Networking Break & Sampling
  • 10:00 AM
    -
    10:30 AM
    Welcome Remarks + Combining Profitability and Purpose
    Vital Farms President & CEO Russell Diez-Canseco will share how he led the company through a successful IPO process, and his own ongoing battle: continuing to help the company grow profits while still maintaining its deeper purpose. It’s a can’t miss session for any company trying to marry mission with monetary success.
    • Russell Diez-Canseco
      President & CEO, Vital Farms
      Russell Diez-Canseco, President & CEO, Vital Farms -

      Russell Diez-Canseco

      President & CEO, Vital Farms

      A self-proclaimed “recovering MBA student”, Russell was attracted to Vital Farms because the company’s multi-stakeholder business model challenged all his previous notions on capitalism. Under Russell’s leadership, Vital Farms has grown significantly in revenue, with a 35% compound annual growth rate from 2016-2020, as well as in retail distribution, and its relationships with small family farms. In July 2020, he led Vital Farms’ successful transition to the public market. Russell believes his most significant contribution to Vital Farms is scaling a high-performing organization and world-class Board of Directors, while cultivating a strong, values-driven culture. Prior to joining Vital Farms, Russell worked with McKinsey & Company, H-E-B Grocery, and the Central Intelligence Agency.

    • Russell Diez-Canseco, President & CEO, Vital Farms

    Watch Video

  • 10:30 AM
    -
    11:00 AM
    How to Bootstrap When You've Got No Boots: A Case Study In Perseverance
    Switching the field from experienced executive to emerging entrepreneur, we’ll next hear from Duane Cheers, the founder and CEO of plant-based food company Everything Legendary. After bootstrapping his plant-based food company for close to four years, Duane and his cofounders recently raised $6 million in funding from investors including CircleUp Growth Partners, General Mills’ 301 INC, and Mark Cuban. At NOSH Live, Cheers will share advice for other emerging brands about how he worked with what he had in hand to endure long enough to establish the company.
    • Duane Cheers
      Co-Founder, Everything Legendary
    • Duane Cheers, Co-Founder, Everything Legendary

    Watch Video

  • 11:00 AM
    -
    11:30 AM
    Networking Break, Sampling & Taste Radio Studio

    Watch Video

  • 11:30 AM
    -
    12:00 PM
    Finance Outlook: What's on the Minds of Investors Today
    On the table will be advice for brands looking to raise capital in the near term, as well as the ways current events are affecting CPG investing.
    • Ashley Hartman
      Managing Partner, Bluestein Ventures
      Ashley Hartman, Managing Partner, Bluestein Ventures -

      Ashley Hartman

      Managing Partner, Bluestein Ventures

      Ashley co-leads Bluestein Ventures, driving the firm’s strategy, portfolio company support, and deal pipeline. Ashley has made over 30 investments in the space, and is an observer on three boards, including Base Culture, Grovara, and Rethink. Ashley has deep experience leading growth strategy and establishing scalable infrastructure necessary to build sustainable ventures. Prior to Bluestein, Ashley was Vice President of Strategy & Operations at Hartman Windows & Doors, where she was responsible for growth strategy, leading expansion across the U.S. as well as setting the platform on which to grow. Ashley also worked for Coinstar in Business Development, focusing on launching their new ventures. After college, Ashley was an Analyst at NERA Economic Consulting. Active in the Chicago and food community, Ashley serves on the Board of Naturally Chicago, on Selection Committee of the Good Food Accelerator, and as a mentor at Food Foundry, The Hatchery, and the LeAD Accelerator, in addition to being a judge at Booth’s new venture competitions. She is also on the National Leadership Council of United States Artists. Ashley received an MBA with honors from Harvard Business School and a BA in Political Economy, summa cum laude, from Williams College.

    • Genevieve Gilbreath
      Co-founder & General Partner, Springdale Ventures
      Genevieve Gilbreath, Co-founder & General Partner, Springdale Ventures -

      Genevieve Gilbreath

      Co-founder & General Partner, Springdale Ventures

      Genevieve is co-founder and General Partner of Springdale Ventures, an early-stage consumer brands venture fund. She has been an active investor for seven years and has over twenty years of experience as entrepreneur in consumer products (CPG) and the health and wellness industry. From 2003-2016, she built & managed import/export natural product companies, from 2016 - 2018 years she led SKU, the premier CPG accelerator, and in 2019 launched Springdale Ventures, with her Co-founder Dan Graham. Genevieve also is a founding board member of Naturally Austin and the national Naturally Network. When she is not working with portfolio companies or bringing great new brands into the Springdale family she loves spending time outdoors with her son K-Max, dogs Joon and Oliver at their home in Santa Fe, New Mexico.

    • Tapan Shah
      Director of Venture Capital, SnackFutures
      Tapan Shah, Director of Venture Capital,  SnackFutures -

      Tapan Shah

      Director of Venture Capital, SnackFutures

      Tapan has been a part of the natural foods eco-system for almost 20 years. He started his career at Glacéau and went on to marketing and leadership roles at the Campbell Soup Co. and Energy Kitchen. In 2013, Tapan joined AF Ventures (AccelFoods), where he was active in sourcing and managing investments, as well as guiding marketing strategy for the fund and its portfolio companies. In 2018 he joined the Pepsico Ventures Group, before joining Mondelez Snackfutures to lead Venture Capital activity. Tapan received a BA from Villanova University and an MBA from the University of North Carolina’s Kenan-Flagler Business School. He lives in Connecticut with his wife and daughters.

    • Franklin Isacson
      Managing Partner, Coefficient Capital
      Franklin  Isacson, Managing Partner, Coefficient Capital -

      Franklin Isacson

      Managing Partner, Coefficient Capital

      Franklin is a Founding Partner at Coefficient Capital. Franklin has over a decade of investing experience in consumer products and retail and has worked in the sector for twenty years. Franklin lead deal sourcing in the US and select European countries for Verlinvest, the Brussels-based investment firm backed by the founding shareholders of Anheuser-Busch InBev. He set-up the New York office and led growth investments within the branded consumer and retail sectors, deploying equity checks of $5m to $150m. Prior to joining Verlinvest, Franklin worked in the consumer products investment banking group at UBS, in M&A and strategy at Diageo and in brand marketing at LVMH. He started his career at The Boston Consulting Group where he served clients in consumer products and retail. Franklin received an MBA from Columbia Business School, a BA from the University of Dublin, Trinity College, and a Diploma from Sciences Po. in Paris. Franklin is Dutch, grew up in Europe where he learnt to speak four languages and has lived and worked in New York since 2005.

    • Ashley Hartman, Managing Partner, Bluestein Ventures
    • Genevieve Gilbreath, Co-founder & General Partner, Springdale Ventures
    • Tapan Shah, Director of Venture Capital, SnackFutures
    • Franklin Isacson, Managing Partner, Coefficient Capital

    Watch Video

  • 12:00 PM
    -
    12:30 PM
    Crickets to Cereal: What I've Learned Along the Way
    Gabi Lewis, a co-founder of cereal brand Magic Spoon, will chat about the lessons he learned from his first endeavor, launching cricket-based bar brand Exo, and how that experience influenced Magic Spoon’s structure, fundraising and focus.
    • Gabi Lewis
      Co-Founder & Co-CEO, Magic Spoon
      Gabi  Lewis, Co-Founder & Co-CEO, Magic Spoon -

      Gabi Lewis

      Co-Founder & Co-CEO, Magic Spoon

      Gabi Lewis is the co-founder of Magic Spoon, a direct-to-consumer company recreating your favorite childhood breakfast cereals with more protein, fewer carbs, and zero sugar. Forbes called Magic Spoon "the future of cereal", TIME Magazine named Magic Spoon in their Top 100 Inventions of 2019, and the company counts celebrities ranging from Questlove to Amy Schumer among its investors. Prior to launching Magic Spoon in 2019, Gabi co-founded Exo, a company pioneering sustainable insect protein that was named in Fast Company's Most Innovative Companies in the World. Gabi was born in Israel and raised in Scotland. He has a dual degree in Philosophy and Economics from Brown University, a state record in powerlifting, and was named to Forbes 30 under 30.

    • Gabi Lewis, Co-Founder & Co-CEO, Magic Spoon

    Watch Video

  • 12:30 PM
    -
    1:45 PM
    Lunch Break, Sampling & Taste Radio Studio

    Watch Video

  • 1:45 PM
    -
    2:15 PM
    Insider's View: The Kroger Shopper
    We'll gather back together to hear insights on consumers from the team at grocery giant Kroger and its data arm 84.51. Speakers will introduce attendees to the Kroger natural products shopper, giving a view into the way the evolution of omnichannel is changing what consumers want from their shopping experience. The presentation will give entrepreneurs an edge in channel strategies amidst a changing retail landscape.
    • Alexandra Trott
      Director, Business Development Consulting - Merchandising, 84.51°
      Alexandra Trott, Director, Business Development Consulting - Merchandising, 84.51° -

      Alexandra Trott

      Director, Business Development Consulting - Merchandising, 84.51°

      As Director, Business Development Consulting – Merchandising, Alex Trott is responsible for ensuring 84.51°’s CPG clients are getting value and insights out of its data by enabling the Cloud and other capabilities. Alex was appointed to her current role after serving 10 years with the company in a variety of roles. In her longest tenured role as Senior Client Lead, Kroger Merchandising, she created and led the multi-disciplinary, customer-focused strategy for the Natural Foods Department at Kroger. Under her guidance, she helped Kroger become a leader in the natural and organic space and spoke on the retailer’s behalf at Expo West, The Wellness Your Way Festival, The Nexty Awards, BevNet and NoshLive. She also spearheaded the creation of the Natural Foods Summit, which was an innovation platform that promoted discussion about natural food trends and allowed emerging brands to showcase their products directly to Kroger. Alex began her career at 84.51°, previously dunnhumby, in the grad program as an associate client lead in Communications & Media. A native Cincinnatian, Alex graduated from Miami University with Bachelor of Arts in psychology and a minor in entrepreneurship. She sits on the Network of Executive Women Cincinnati Regional leadership team and has tutored 3rd grade math and reading at the Oyler School for 9 consecutive school years.

    • Holly Adrien
      Natural and Organics Strategy & Innovation Manager, The Kroger Co.
      Holly   Adrien, Natural and Organics Strategy & Innovation Manager, The Kroger Co. -

      Holly Adrien

      Natural and Organics Strategy & Innovation Manager, The Kroger Co.

      Holly Adrien is the Natural and Organic Strategy and Innovation Manager for The Kroger Co, the nation’s largest traditional grocer. With a deep background in customer insights, analytics and merchandising, Holly leads development of The Kroger Co’s strategic focus for natural and organic, and is responsible for execution of top activations to meet customer’s needs in natural and organic across the total store. In her role, she has the privilege of collaborating with all Kroger banners and both established and emerging brands to continuously innovate in terms of new items, promotions, and communication to customers. Her passion for natural products started as an opportunity to improve health and performance in athletics, then blossomed when she was responsible for the Baby department for Kroger and recognized the opportunity that existed to provide the best to The Kroger Co. customers!

    • Alexandra Trott, Director, Business Development Consulting - Merchandising, 84.51°
    • Holly Adrien, Natural and Organics Strategy & Innovation Manager, The Kroger Co.

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  • 2:15 PM
    -
    2:45 PM
    Splendid and Scary: The Jeni's Growth Story
    Experience will be back on stage when John Lowe, the CEO of Jeni’s Splendid Ice Cream, recounts his experiences leading the brand from local phenomenon to national powerhouse. Reflecting back on his over a decade of leadership, Lowe will provide attendees with stories of his success and struggles, as well as practical advice for managing the ups and downs of any CPG business.
    • John Lowe
      CEO, Jeni's Splendid Ice Creams
      John Lowe, CEO, Jeni's Splendid Ice Creams -

      John Lowe

      CEO, Jeni's Splendid Ice Creams

      Nearly 13 years ago John Lowe took the leap from General Electric Company to the then four-shop, $1M ice cream company based on his belief that Jeni Britton was a generational talent making the world’s greatest ice creams. John bet that their talents were a perfect yin and yang, such that they could grow a business that would create outsized benefits for its customers, employees and investors. Today, the company has more than 1,400 team members who carry out the company’s two-part mission of making better ice creams and bringing people together. The company owns and operates 67 scoop shops from LA to Philadelphia, has national distribution of its pints on the freezer shelves of America's finest retailers, and has developed the nation’s largest direct-to-consumer ice cream shipping business. In the months prior to the pandemic, the company was featured on the cover of QSR Magazine and was named by B Lab as of one three “Community - Best for the World” honorees. Internally, John drives a culture of performance, kindness and fun. From creating Team Jeni’s “Force For Good” operating efforts to ensure the company drives anti-racism efforts for years to come, to his creation of the Jeni’s Sabbatical Program - a one month paid vacation for every team member every three years of service. In 2016, John was honored by the Specialty Food Association with its Business Leadership Award. Perhaps most telling about John’s leadership, on John’s 10th anniversary with the company, Jeni and the company surprised him with a rooftop party and revealed a giant wallscape in downtown Columbus thanking him for “Ten awesome years as our CEO” and for “being a leader of integrity and heart.” He is a long-serving outside director of White Castle Company and Watershed Distillery. John has but one hobby: he loves coaching his three sons’ basketball teams. Jack, 17, Alex, 14, and Luke, 11, are of varied athletic giftedness, but are learning the benefits of tenacity, hustle and the daily grind. He is married to their mother, Catherine L. Strauss, a business advisor, trial attorney and Managing Partner of IceMiller’s 80-person Columbus office.

    • John Lowe, CEO, Jeni's Splendid Ice Creams

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  • 2:45 PM
    -
    3:15 PM
    After the Raise: Smart Spending for Growth
    Finally we’ll end the day with a panel of entrepreneurs, including Chris Kirby the CEO of Ithaca Hummus and Denise Woodard the CEO of Partake, about their own fundraising experiences and, more importantly, the ways they used it to fortify and grow their businesses when the check hit the account. HINT: No one bought a Porsche.
    • Chris Kirby
      Founder & President, Ithaca Hummus
    • Denise Woodard
      Founder & CEO, Partake Foods
      Denise Woodard, Founder & CEO, Partake Foods -

      Denise Woodard

      Founder & CEO, Partake Foods

      Denise is the Founder and CEO of Partake Foods, a natural food company that was inspired by her daughter’s experience with food allergies. Launched in 2017, Partake’s first product — delicious, better for you, allergy-friendly cookies — can now be found in more than 8,000 retailers including Target, Trader Joe's, Kroger, Whole Foods Market. In 2021, Partake released a line of Baking Mixes—Brownie Mix, Blondie Mix, and a Pizza Crust Baking Mix—all available on partakefoods.com. In January 2022, Partake introduced Pancake & Waffle Mixes in Classic & Confetti flavors available at select Target stores nationwide. Denise is the first Black woman to raise more than $1 Million publicly for a CPG food startup. The company's investors include HER, Rihanna, CircleUp Growth Partners, FF2032 and Marcy Venture Partners. Prior to launching Partake, Denise spent a decade in consumer packaged goods at various Fortune 100 companies, most recently as the Director of National Sales for Coca-Cola's Venturing & Emerging Brands division. She lives in New York City with her husband, Jeremy, and daughter, Vivienne. She graduated with her BA from the University of North Carolina at Chapel Hill and an MBA from Arizona State University.

    • Lisa Barnett
      Co-Founder & President, Little Spoon
      Lisa Barnett, Co-Founder & President, Little Spoon -

      Lisa Barnett

      Co-Founder & President, Little Spoon

      Lisa Barnett is the Co-Founder, President & CMO of Little Spoon, the fastest growing direct-to-consumer children’s food and nutrition company reinventing the modern parent’s experience of keeping their child healthy. She has been recognized as one of the ‘Women Changing the Food Industry’ by Well + Good, by Marie Claire as an ‘Power Woman of 2019, and by Forbes as 30 Under 30 in Venture Capital. She also advises and sits on the board of a variety of consumer-facing companies in the ecommerce & consumer health space. Prior to Little Spoon, Lisa spent nearly a decade as an investor in and operator at some of the world’s top consumer brands including Estee Lauder Companies, Calvin Klein, Weight Watchers and a number of other Fortune 500 Companies. At Estee Lauder Companies, she was responsible for building out D2C and ecommerce channels across the organization within existing brands as well as re-launching a digitally native, personalized skincare brand. As an investor, she was focused on investing in brand-driven startups aimed at transforming the everyday life of consumers in the wellness, health and CPG space. Lisa attended the Wharton School for her MBA and the University of Pennsylvania for her undergraduate studies. She holds a Bachelors of Arts with Honors in Communication and Marketing, and graduated Phi Beta Kappa and with the Top Ivy League Scholar-Athlete Accolades as a member of the Varsity Cross Country and Track teams.

    • Chris Kirby, Founder & President, Ithaca Hummus
    • Denise Woodard, Founder & CEO, Partake Foods
    • Lisa Barnett, Co-Founder & President, Little Spoon

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  • 3:15 PM
    -
    4:30 PM
    Pitch Slam Semifinal Round
    Attendees will wrap up the day watching the NOSH Live Pitch Slam semifinals, where they’ll also have a vote in selecting who goes on to the final round.
    • Matt Weiss
      Founder/CEO, RIND Snacks
      Matt Weiss, Founder/CEO, RIND Snacks -

      Matt Weiss

      Founder/CEO, RIND Snacks

      After a nearly two-decade career in finance, Matt launched RIND, a better-for-you snack brand focused on whole fruit nutrition, in 2017. Prior to RIND, Matt spent 20 years in investment research at Baron Capital where he covered consumer growth stocks. He lives in New York City with his wife and three children.

    • Karen Ivanis-Rogers
      Director of Business Ventures, Albertsons Companies
      Karen Ivanis-Rogers, Director of Business Ventures, Albertsons Companies -

      Karen Ivanis-Rogers

      Director of Business Ventures, Albertsons Companies

      Karen Ivanis-Rogers spent the first 20 years of her career in big and mid-sized CPG where she helped brands like Tylenol, Clorox Bleach, Milk Bone and Nature Made Vitamins dominate the retail shelves of retailers in all classes of trade. Today she co-leads the Albertson’s Growth Accelerator Program. The Growth Accelerator Program’s mission is to accelerate the growth of select emerging consumer brands by providing distribution, unparalleled merchandising resources and analytics to increase brand awareness, sales and velocities. These emerging brands grow in Albertsons and the marketplace follows. Karen participates in the prospecting and selection of new brands, she leads the operations team that supports portfolio companies and acts as a problem solver, strategic thinker and connector to emerging entrepreneurs. Karen lives in the Oakland Hills with her husband.

    • Jason Starr
      Founder/Managing Director, Consumer Ventures
      Jason Starr, Founder/Managing Director, Consumer Ventures -

      Jason Starr

      Founder/Managing Director, Consumer Ventures

      Jason has over two decades of experience spanning operations, technology, venture capital, and private equity. Jason is the founder of Consumer Ventures™, a venture capital firm focused on investing in and building emerging consumer brands and companies. Before Consumer Ventures™, Jason was the fund manager at CircleUp in San Francisco, through which he invested in dozens of consumer ventures. Prior to CircleUp, Jason spent over eight years at Winona Capital Management, a consumer-focused private equity firm in Chicago with over $300 million under management. Jason graduated from the University of Chicago Booth School of Business with an MBA and holds a BSBA and MAS from the University of Denver, where he was an alumni scholar and graduated summa cum laude.

    • Adrianne DeLuca
      Reporter, BevNET & NOSH
      Adrianne DeLuca, Reporter, BevNET & NOSH -

      Adrianne DeLuca

      Reporter, BevNET & NOSH

      Adrianne DeLuca is a reporter for BevNET and NOSH where she covers a range of industry-related topics with a specific interest in new, sustainable innovations, regulatory and legal matters as well as the intricacies of the supply chain. Adrianne is a journalism and political science graduate of Elon University, and has previously written for various local and digital publications.

    • Matt Weiss, Founder/CEO, RIND Snacks
    • Karen Ivanis-Rogers, Director of Business Ventures, Albertsons Companies
    • Jason Starr, Founder/Managing Director, Consumer Ventures
    • Adrianne DeLuca, Reporter, BevNET & NOSH

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  • 4:30 PM
    -
    6:00 PM
    Happy Hour
    Join the official NOSH Live cocktail party, also held on-site at the Metropolitan Pavilion, for some time chatting with each other about the day’s lessons over more snacks and drinks, before adjourning for the day.

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