| NOSH Live Summer 2022 - AGENDA |
| TUESDAY, JUNE 14, 2022 | |
| 8:00 AM - 9:00 AM | Breakfast & Registration -- |
| 9:00 AM - 9:30 AM |
Data Dive: A Look at Consumer Trends --
Lu Ann Williams, the Co-founder & Global Insights Director at Innova Market Insights and a frequent guest on our Category Closeup videos, will discuss current consumer behaviors and trends, which can in turn be used for more robust brand building.
with Lu Ann Williams, Co-founder & Global Insights Director, Innova Market Insights |
| 9:30 AM - 10:00 AM |
Followers and Friends: Using Social Media to Drive Sales --
We’ll hear how these consumer insights are used by one brand in particular, with a look inside the social media machine that is MidDay Squares. The Canadian chocolate brand has blasted into the U.S. market with a brash, no-holds-barred approach to social media. At NOSH Live the brand’s three co-founders will discuss how showing consumers the good, the bad and the ugly of running an emerging business on social media has paid off in terms of building a customer base.
with Jake Karls, Co-Founder, Mid-Day Squares; Lezlie Karls, CEO & Co-Founder, Mid-Day Squares; Nick Saltarelli , Co-Founder, Mid-Day Squares |
| 10:00 AM - 10:30 AM |
One Big Change: Problem Solving to Move Forward --
Telling your story is only one part of the equation - sometimes it needs an edit. Sweet Loren’s founder and CEO Loren Castle’s battle with cancer inspired her to start the cleaned-up cookie brand. But it took Castle looking at the key differentiators in her product line, and rebranding to make them more defined, that caused the business to truly take off. Brill’s advice will help attendees take a deeper look at their own brands, finding out what part of their strategies truly resonate with shoppers.
with Loren Castle, CEO and Founder, Sweet Loren's, Inc. |
| 10:30 AM - 11:00 AM | Networking Break, Sampling & Taste Radio Studio -- |
| 11:00 AM - 11:30 AM |
Pitch Slam Finals - Part I --
with Carol Ortenberg, Editor, NOSH; Ibraheem Basir, Founder/CEO, A Dozen Cousins; Holly Adrien, Natural and Organics Strategy & Innovation Manager, The Kroger Co.; Mia Medina, Founder & CEO, Gather Brands |
| 11:30 AM - 12:00 PM |
When the Investor Becomes the Operator: Lessons from Both Sides --
Returning to the lessons of the day, Jason Karp, the co-founder of Hu Kitchen and a former hedge fund manager, will take to the stage. Following the sale of Hu Products to snack giant Mondelez in 2021, Karp started HumanCo, a holding company that acquires, incubates and reinvents brands in “sleepy categories.” At NOSH Live he’ll provide attendees with an inside look at how his experience as an investor has influenced how he creates, develops and runs brands, including Snow Days, Cosmic Bliss and Against the Grain.
with Will Lisman, Chief Commercial Officer, HumanCo; Peter Burns, Managing Partner, Sunrise Strategic Partners |
| 12:00 PM - 12:30 PM |
Naturally Notable: Pitching and Winning in Whole Foods Market --
For any brand, landing on the shelves of natural products retailer Whole Foods Market is a great way to build an audience, and at NOSH Live we’ll have insight into how to get it done. Two of the category executives from the brand’s center store set, David Lafferty and Dan Epley, will share with attendees what they are looking for in brand partners and how even during challenging times, win/win partnerships can be achieved for all parties. with Dan Epley, VP Dry Grocery Team, Whole Foods Market; David Lafferty, Executive Leader, Whole Foods Market |
| 12:30 PM - 2:00 PM | Lunch Break, Sampling & Taste Radio Studio -- |
| 2:00 PM - 2:30 PM |
Pitch Slam Finals - Part II --
with Ibraheem Basir, Founder/CEO, A Dozen Cousins; Carol Ortenberg, Editor, NOSH; Mia Medina, Founder & CEO, Gather Brands; Holly Adrien, Natural and Organics Strategy & Innovation Manager, The Kroger Co. |
| 2:30 PM - 3:00 PM |
Thinking Critically About Portfolio Management & Product Assortment --
The day will end with a presentation by John Becker, the CEO of Pamela’s and Ancient Harvest. After the quinoa company acquired the baking and pasta brand in 2020, Becker and his team had to decide how each brand should push ahead, and what it could offer consumers. Fresh off a rebrand of Pamela’s, Becker will share with the audience how they can turn a critical eye to their own portfolios, building an array of products that can lead them into the future. with John Becker, CEO, Pamela’s/Ancient Harvest |
| 3:00 PM - 3:30 PM |
Weathering The Storm: How to Prepare for Choppy Conditions --
Saffron Road CEO and Founder Adnan Durrani will share with attendees how he, and his team, worked tirelessly throughout the COVID-19 pandemic to fight against supply chain, operations and labor struggles, ultimately growing the brand even during that a tumultuous time. Durrani will then turn his attention to the future, providing insight into some struggles he believes the industry may face in the near future, and how brands can best prepare.
with Adnan Durrani, Founder & CEO, Saffron Road |
| 3:30 PM - 4:00 PM | Pitch Slam Winner Announcement + Interview -- |
| Please note that event agendas are subject to change. |